Here’s an idea you can start using now
A significant number of people are what I call “participators.” They appreciate and desire being part of a special group. They value being with others that have a special or common purpose.
Smart marketers find ways to create this special group and offer exclusivity to that segment of their customers.
I call such a group “The Inner Circle Group.”
Every business has a segment of their customers that create most of their profits. You could invite that segment of your customers to join your “Inner Circle Group.”
It is a way to bond customers to you and communicate with them in a more effective way.
When I consult with companies, this is one strategy I find that is often missing.
When missing, I suggest to the company owners that they find out who those “participators” are and to create an inner circle for them.
As an example, in the banks I started, I created an inner circle of business owners.
Those owners not only felt special that they were invited into this exclusive group, but they also worked very hard to recommend the bank to all of the business owners that they personally knew.
Almost any business can create an “inner circle group”.
How can you utilize this strategy for your business?