Happy New Year!

It’s 2013.

What, if anything are you or what will you be doing differently this year than last year to take your business to the next level?

You might have the answer. If so, you can stop reading. If NOT, I want to share with you some breakthrough ideas to accomplish that.

I agree that times are bad but you must never give in. If you are small and struggling, take a few minutes and write out what makes your business unique, desirable, and valuable to a customer/client. In fact think of how you are far more valuable than your competition.

How? The first thing you should do is to demonstrate to your customers/clients that you feel their pain, hopes and dreams.

I often times hear Business Owners tell me how great their product is. They actually fall in love with their product. Don’t’ do this. Instead, fall in love with the people you serve, the people you are communicating and connecting with.

Show them that they matter. Their lives, their interests and their situations truly matter to you and your business.

I have found that the vast majority of businesses are mere commodities, non distinguishable vendors of stuff. Providing nothing unique, nothing superior, and no distinctive benefit or advantage to the consumer.

True entrepreneurs strive to create something new or better for their market in what they do.

So here we are. A New Year thinking about your fate and your future. My question to you is this. Are you content with mediocrity or do you truly desire to separate yourself from the competition and leave your competition in the DUST?

If you want to rise above, then you must check out the new coaching program I will be offering to business owners in the first quarter of this year. I will keep you informed…just putting the finishing touches on it.

Welcome to your best year ever!


Technorati Tags:

22 Responses to “Happy New Year!”

  1. Tony says:

    Hello Ken:

    Happy New Year to you and your family. Thank you for the information. I look forward to the coaching program. Have a great year.

    [Reply]

    Ken Varga Reply:

    Thank you Tony. I will be letting you know as we get closer to launching the program. Ken

    [Reply]

  2. Thanks for the heads-up and reminder that my clients needs should always be my top priority Ken. I’m very much looking forward to what you’re coming up with for us and wish you and yours all the best in 2013.

    “HAPPY NEW YEAR To ALL!!!”

    Maurice

    [Reply]

    Ken Varga Reply:

    Thanks Maurice…Please keep a look out for upcoming blog posts and emails. Ken

    [Reply]

  3. vivek bhanu says:

    Hello Mr.Ken,
    Thanks for getting mail. First to whishes for happy new year.As per ur mail,The major problem in our market is copy of our innovative or novelty items very fast so we didnt get the good margin for long period.
    Thanks
    Regards
    Vivek Bhanu

    [Reply]

    Ken Varga Reply:

    Hi Vivek, have you ever tried hiring a copywriter that knows your market? You can try http://www.elance.com to find someone. Let me know how you make out. Ken

    [Reply]

  4. Mike M says:

    Great advice, Ken.
    The best business advice for the New Year: Treat every customer like they are your only customer.

    Happy New Year, Ken!

    [Reply]

    Ken Varga Reply:

    Mike you hit the nail on the head. Ken

    [Reply]

  5. Ken, great advice. Isn’t the reason we love our work is because of the great people we get to be our customers?
    Happy New Year.

    [Reply]

    Ken Varga Reply:

    Marc, WELL SAID! Ken

    [Reply]

  6. Carroll says:

    Ken – Looking forward to a great year in 2013. Is there anything I can do to help you and those you serve or are going to serve. This offer is made without there being any obligation of any kind?

    Best Wishes for Success.

    [Reply]

    Ken Varga Reply:

    Carroll thank you for your response. Please send an email to my partner Artie at marketinglunatic@gmail.com to further this conversation. Ken

    [Reply]

  7. Jamie says:

    Ken-

    Great message! We are a wholesale gluten-free bakery and are developing a multi-faceted marketing campaign to drive business to drive business to our retailers at no cost to them. We are working to better understand and address their concerns, hopes and fears to overcome their inherent skepticism in bringing in a new vendor and better assure long-term success for us all! Happy 2013!

    [Reply]

    Ken Varga Reply:

    Jamie, that is a wonderful position to start from. You are definitely on the right track. Much success in 2013! Ken

    [Reply]

  8. Gints says:

    Ken,

    Happy New Year 2013!

    Thanks for your message and attention…it lifts up!

    Kind regards,
    Gints

    [Reply]

    Ken Varga Reply:

    Thank you Gints!

    [Reply]

  9. Thanks Ken for another great article I always want to standout from the crowd
    Sharing and caring is my motto

    [Reply]

    Ken Varga Reply:

    Thank you Shelia!

    [Reply]

  10. Alan says:

    Thanks for the email Tony,

    Inspiring as always. 2013 is going to be a great year.

    Regards,

    Alan

    [Reply]

  11. Pauline Murray says:

    Hi Ken,

    Thanks for useful information. At the end of the day we should put our clients at the forefront as they without clients we have no business.

    Looking forward to hearing more…

    Kind regards
    Pauine

    [Reply]

  12. Kavitha says:

    Thanks for sharing the message. And Happy new year

    [Reply]

  13. Goyal says:

    Nice Blog…

    [Reply]

Leave a Reply

 

Sign Up Now For The 10 Marketing Mistakes That Steal Your Cash!

Sign Up for Ken's FREE Newsletter
  • Recent Posts

  • Recent Comments

  • Categories

  • Tags