Don’t you know it!
Just when you think that “FREE” has been worn out because every buyer now expects a free report, a free trial period, a free sample, someone has come along to take the concept up another notch.
And that someone is none other than Chris Anderson, the founder of Wired Magazine and the inventor of the Long Tail idea.
In his new book, “Free”, Chris gives a perspective that opens up the playing field for “Free” way beyond what we’ve become accustomed to. Or at least he has put in writing what we may have known subsciously. He shows you how to compete while your customers are giving away for free what you are selling.
For instance, Chris gives examples of how some companies are now being built around the concept of free—not as a lead generation device, but as a model of their business. These companies are not using free as a marketing strategy; they are building their whole business model on the idea of providing their main service or product free to the buyer (permanently; not as a trial) and making their money from ancillaries.
This ups the ante folks. Get a copy of Chris’ book, read it, and start preparing for the changes that are coming.” Get a copy here: