• Recent Posts

  • Recent Comments

  • Categories

  • Tags

    ad writing attract customers brand building Branding build email list business model business promotion Chris Anderson competitive intelligence customer acquisition customer experience customer feedback customer list customer loyalty customer relations customer relationship building Customer Retention customer satisfaction customer service differentiation Facebook Free Getting Referrals grow email list Growing your business Grow Your Business lead generation Lifelong Customers Linkedin mafia offer marketing Networking network meeting Niche Development outsourcing postcard marketing Recession Referrals seasonal promotions Social Media survive the recession surviving the recession time management Twitter USP

  • Get notified when

    this blog is

    updated!

    We respect your email privacy

    10 Marketing Mistakes
    That Steal Your Cash

    Find out which ones you may be making. Learn what they are and how to stop doing them in this free report. Stop throwing your money away!

    Simply enter your name and email address below and select free report to receive your instant copy.

    FREE Newsletter


    Sign up for Ken's FREE newsletter, Marketing Tips of the Week, and receive in-depth coverage of the techniques Ken used to generate his millions of dollars and build his 35 businesses.

    Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter & Marketing Mistakes Report

    Please enter your e-mail address

    • « | Home | »

    Exceptional Customer Experience

    By Ken Varga | January 31, 2010

    Customers may not remember what you said, but they surely will remember how you made them feel.

    It is very important to cultivate direct connections with customers and clients. Give them your direct phone line. Invite them to call you and let them know you are willing to help them in any way you can.

    When you offer advice or information without immediate return, you gain a huge amount of influence with that customer.

    This to me is building for the future. It very well may be beneficial down the road. So treat each person well, and take care not to get sucked into your own importance or self-hype. 

    Make people feel special and they will come back for more.

    How do you make your customers and clients feel special? Tell me in your comments below.


    Technorati Tags: , , ,

    Topics: Customer Retention, customer satisfaction | 2 Comments »

    2 Responses to “Exceptional Customer Experience”

    1. Tony Says:
      February 11th, 2010 at 6:09 pm

      Great words. So many times people don’t realize that it is solutions to problems that we face that will drive demand. The present craze that businesses are talking about is voice of the customer. How do we obtain the key customer requirement using voice of the customer? Some elements of VOC are focus groups, store intercepts, role playing, listening to customer complaints, among others. I think this should be a topic to focus on in future blogs. What do you think?

      [Reply]

      Ken Reply:
      February 14th, 2010 at 5:25 pm

      Tony, You are on target. All that you mentioned are the keys to success in giving customers what they want but also don’t forget to ask the question, ” How do you want to receive it.” In my experience I have found that the best way to get the answer to “what they want and how they want to receive it,” is to ask your customers. This can be done at the point of sale, after with a phone call, and all of the other methods you mentioned. Your comment was great and thought provoking. Per your suggestion, I’ll get into this in some future blog posts.

      [Reply]

    Comments