Exceptional Customer Experience
Customers may not remember what you said, but they surely will remember how you made them feel.
It is very important to cultivate direct connections with customers and clients. Give them your direct phone line. Invite them to call you and let them know you are willing to help them in any way you can.
When you offer advice or information without immediate return, you gain a huge amount of influence with that customer.
This to me is building for the future. It very well may be beneficial down the road. So treat each person well, and take care not to get sucked into your own importance or self-hype.
Make people feel special and they will come back for more.
How do you make your customers and clients feel special? Tell me in your comments below.