Don’t Miss The Sales Opportunities Halloween brings!

Last year I spent almost 5 hours trick or treating with my grandchildren last Halloween. It wasn’t house to house like it was years ago. Today it was a section of three local towns that had almost 10 blocks of stores.

I bet in the three towns that I took my grandchildren, there were at least 100 businesses in each of the towns that missed the opportunity to capitalize on this holiday season.

There were hundreds and hundreds of children with parents walking up and down the blocks.

Here are two examples of opportunities these businesses missed…

The first opportunity…missed business. Three out of four storefronts were closed and never took advantage of the opportunity to generate customers or business from the crowds that were walking up and down the streets.

The second opportunity…none of the businesses, except two, handed out any flyers.

Here are some examples of what they could have done.

Children’s shoe stores could have handed out a flyer announcing a magician and face painting event for next week.

Beauty salons could have handed out a flyer for a free haircut this coming week.

Restaurants could have handed out a 50% discount card for the coming week on their slow nights.

Dress shops could have handed out a flyer announcing a fashion show this coming week, where champagne and snacks would be given.

Any way, you get the idea of what could have been done.

Out of over 300 businesses, only two did something out of the ordinary. One handed out a 10% coupon on their next visit and the other store a 35% coupon for shopping in the coming week if they spent over $50.00. Big deal.

This holiday, like every holiday, should be viewed with the idea that there is opportunity to create a prospect and/or a new customer. Events such as the three I attended with my grandchildren were missed opportunities for their owners.

We, as grandparents, and my daughter were standing around while the children trick or treated. We could have been engaged in a conversation by someone who worked for the business. He or she could have helped us understand how it would benefit us to try them out. They could have possibly gained a customer.

There are probably many other things you can think of to capitalize on holidays. Let’s hear some ideas from all of you.

Happy Halloween.


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5 Responses to “Don’t Miss The Sales Opportunities Halloween brings!”

  1. Joshua Kerrigan says:

    This is a great post, I think you should turn it into a 2 or 3 part series.

    [Reply]

  2. Amy says:

    Your message here is right on target, Ken. In my hometown, a friend started a merchant’s trick or treat “walk” up and down a rather busy street that doesn’t have side walks and is, to be completely candid, sort of hard to maneuver with kids. You know what? The people STILL come out in droves! I am always surprised at how few of the businesses actually have anything to do with their business included with their candy handouts or a person out front to “work the crowd” so to speak! The lines go on forever so there are a lot of missed opportunities!

    [Reply]

  3. [...] the total spend for Halloween in 2012 is expected to be in the region of $8 billion. These numbers create opportunities for specialized retailers, as well as mainstream [...]

  4. […] the total spend for Halloween in 2012 is expected to be in the region of $8 billion. These numbers create opportunities for specialized retailers, as well as mainstream […]

  5. […] the total spend for Halloween in 2012 is expected to be in the region of $8 billion. These numbers create opportunities for specialized retailers, as well as mainstream […]

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