A Red Flag issue without a doubt!
Domino’s Statement in light of You Tubes “Prankster Reputation” and suspect disclaimer policy was thoroughly investigated and specifically targeted the problems that all food related businesses have faced in the past and will continue to deal with.

Below is a real example which triggered my reaction to the word “ Pizza Hut”, an incident which happened in our local community and cost the owner of our local franchise owner a highly profitable and dominant position in our local market.

Approximately Thirteen Years Ago, Pizza Hut Employees from our local Richboro Pizza Hut were caught and convicted of defecating in the Pizza Hut, Pizza Sauce! Even with the tremendous competition from “Local Handmade Pizza Shops, Pizza Hut was the preferred Pizza of almost every pre teen through High School Student in our Area as well as the Pizza Hut in Newtown our neighboring community. Needless to Say the Pizza Hut of Richboro closed within six months and the Newtown Pizza Hut suffered from the backlash and was forced to close a few years later.
Ironically, Two Domino’s Franchise opened, one in Newtown and Richboro soon after the original incident, with only the Newtown Domino’s still in operation.
http://www.foodfacts.info/blog/2006/08/alleged-food-tampering-at-pizza-hut.html

Based on today’s law suit happy society, I for one am not surprised by the “Legally Calculated” response time in which Dominos Reacted! There are many other documented accounts of food horror stories including the infamous “Kentucky Fried Rat”. “ Food Sabotage” is a very serious concern to all innocent Consumers and Producers of Contract Food Processing , Retail Grocery, Institutional, Commercial, Specialty Event Catering, Fast Food and Fine Dining Establishments and is taken very seriously and demands the following of FDA, State and Local inspection guidelines as well as costly Liability Insurance!
Was Domino’s asleep at the wheel? Absolutely Not! Domino’s in fact may even benefit from sympathy backlash! Definitely not worthy of the highly suspect Tabloid Digital Gossip on Twitter! lol

Another Coke Fiasco in the making! For Sure!

2:01
Disgusting Dominos People – Domino’s Responds
Patrick Doyle, President, Domino’s USA, responds to video of (now former) Domino’s team members. Follow us at twitter.com
1 month ago 718,261 views dominosvids

1:44
“Youtube” Domino’s Pizza Workers arrested, charged.
From WSOC-TV in Charlotte (4-15-09): Former Domino’s Pizza employees in Newton-Conover, NC were charged with food tampering after an online video …
1 month ago 173,659 views ebonygentleman79

The reaction in this case should be disassociation, no reaction to Pizza Hut’s bad publicity!

The correct action is to promote Domino’s along the same successful high road taken by the Nation’s Third Largest Pizza Chain “Papa Johns” which is “Only the Freshest Ingredients Papa Johns”!

You can be sure that “Domino’s” Excecutives were well aware of the Pizza Hut Fiasco. To Take it a Step Further, Pizza Hut’s newest National TV ad Concoction directly contradicts our Nations ever growing campaign to battle poor nutrition!

Domino’s took the best action which in this case was No Reaction, No Association!

All the best,

Ronnie B.

Companies MUST be prepared to jump on negative publicity immediately. Determine in advance of any problem who should handle it. It may be a PR person who has agreed to take your phone call in the middle of the night if need be to get the jump on negative publicity. A company may also have a web-savvy employee engage in ongoing Reputation Management activities.

Steps should be taken to manage your identity, manage your reputation, and manage your online profiles. This is going to be a growing field, and could certainly be a thriving business for someone!

Regarding the Donino’s Pizza incident…I agree with you on your comments.
The advertising company that I am with AVGA is now using Tweeter for instant communitation with our advertisers.

Thanks for your insight in the business world.

Cheers!
Chas