For instance, yes they want lower prices. But why? They used to see your product as one with a distinct advantage. Now they see it as a commodity. Before all the competition, they say you as a solution to the environmental problem. Now all your competitors’ products are seen as solving the same problem. What other problem solution can your product provide that’s different from your competitors? You have a channel of distribution with your current and past buyers. There are probably suppliers looking to gain access to your distribution channel. Maybe you can create a package with your product and their product and give a discounted price to the buyer. You keep your price the same, and the partner supplier provides the needed discount to get his/her foot in the door.

This is one idea. Give it a shot.

You won’t be able to get back to the same level you were without innovating, because everything has changed. Now you must change too.

Your thoughts are wonderful. I have been in my business for the last 16 years when nobody else was supplying reusable bags. To date I am a fish in a large ocean. so many have come up to get involved in this business and they really do not know what they are talking about. all they see if big sales and big dollars. i have done so much for my customers like meeting target date even if it meant flying goods in at my expense. Now that it has become so competitive I sometimes feel lost in how to either get back old customers who have left for lower prices and lower quality. Or my cold calling has become boring. Any suggestion that can bring me back up to the level that i was at years ago. warmest regards

Customers really appreciate companies that take away pain.

The next problem comes though when they forget how much pain they had and take you for granted, but thats another issue.