Do You Protect Your Customer?
Given some thought I often wondered who do you protect your customer from?
Themselves more than likely.
I remember a story I heard from sales trainer, Zig Zigler a few years ago. He told a story about a bicycle shop owner who refused to sell a bicycle to a grandmother because the child’s legs were too short and his feet couldn’t reach the pedals. The owner felt the bike she wanted for her grandson might prove dangerous to the child.
The grandma left in a huff. You probably appreciate that kind of integrity. But imagine the impact it had on the people in the store who witnessed this non transaction taking place. They also admired the owner’s integrity.
The long term effects of your actions still more than outweigh the short term gain of a few extra bucks.
Anyone agree with me? Have you had similar events happen that you can share with us?