Copy This Gasoline JV Idea!
About 3 weeks ago, I wrote about the idea that Chrysler had with offering gas as an incentive for purchasing or leasing a car. Since then, I’ve come across a few other innovative ways to use this “problem” to your advantage.
You should take a few minutes and just sit back and analyze this idea. If it’s not gas, it will always be something or another that becomes a problem in our lives.
One of the strategies I came across involves my local Shop Rite Food Store. For those of you who don’t have one of them nearby, they are a chain of very large food stores, similar to A&P.
The chain worked out a JV with Kraft, General Mills and P&G to promote their products, and the incentive is that if you spend $75.00 on any of those products, you will receive a $25.00 gas card for Shell or BP. And if there isn’t a Shell or BP near you, you can choose a $25.00 Shop Rite Gift Card.
The promotional period is over a three-week period of time.
If any of you are selling products of any sort, you should ask your Manufacturer or supplier to work with you on similar promotions.
The ad is really great. It’s a full page ad in the local newspaper that is headlined:
FREE GAS! FREE GAS! FREE GAS!
Again, put your creative mind in gear and come up with similar promotions that will help you get more customers and grow your business.