USP

I recently had a conversation with the CEO of a company I was consulting with and he asked me my opinion of branding and how his company should go about branding itself. I told him that I was skeptical about the number of people and companies who are enamored with the need for “branding” or […]

Here are a few ways I’ve used to make my competition irrelevant.  Focus on the moment of truth, the place or position that your products or services will be offered to the customer.  For example, if you have a retail establishment, this may be a wall display or a counter display. On the internet this […]

Whenever I go to a Chamber meeting or a networking function, I’m always astonished at the way individuals meet.  When I’ve gathered the business cards that were handed to me, they all looked alike and none of them jumped out at me. The reason I’m writing about this, is that I just came back from […]

Question: How do I start blogging, make my message unique, and attract all the clients I want? Blogging is the tool of today for serious marketers, writers, and others who need to communicate information to a selected audience. Blogging is typically used as a public journal, similarly to a diary.  But it is also used […]

Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are. OK, the three important points to keep in mind as you develop a USP are… 1. Formulate your USP from your prospects’ or clients’ point of view. Your USP […]

Here’s an interesting question: “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.” All I can say is WOW.  When I was in the insurance business, I created ways to prospect […]

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Wayne's Deli, Redbook, N.J.