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    • USP

    The Moment of Truth - Making your Competition Irrelevant!

    Saturday, August 9th, 2008

    Here are a few ways I’ve used to make my competition irrelevant. 
    Focus on the moment of truth, the place or position that your products or services will be offered to the customer.  For example, if you have a retail establishment, this may be a wall display or a counter display.
    On the [...]

    Marketing With Your Business Card!

    Wednesday, July 30th, 2008

    Whenever I go to a Chamber meeting or a networking function, I’m always astonished at the way individuals meet.  When I’ve gathered the business cards that were handed to me, they all looked alike and none of them jumped out at me.
    The reason I’m writing about this, is that I just came back [...]

    How To Start Blogging, Make Your Message Unique, and Attract More Clients!

    Saturday, May 31st, 2008

    Question: How do I start blogging, make my message unique, and attract all the clients I want?
    Blogging is the tool of today for serious marketers, writers, and others who need to communicate information to a selected audience.
    Blogging is typically used as a public journal, similarly to a diary.  But it [...]

    How to create a USP and brand yourself!

    Saturday, May 31st, 2008

    Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are.
    OK, the three important points to keep in mind as you develop a USP are…

    1. Formulate your USP from your prospects’ or clients’ point of view. Your USP can’t [...]

    How to Get a 95% Closing Ratio

    Wednesday, May 28th, 2008

    Here’s an interesting question:
    “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.”
    All I can say is WOW.  When I was in the insurance business, I created ways to [...]