To brand or not to brand, that is the question

I recently had a conversation with the CEO of a company I was consulting with and he asked me my opinion of branding and how his company should go about branding itself. I told him that I was skeptical about the number of people and companies who are enamored with the need for “branding” or Read more..

How To Start Blogging, Make Your Message Unique, and Attract More Clients!

Question: How do I start blogging, make my message unique, and attract all the clients I want? Blogging is the tool of today for serious marketers, writers, and others who need to communicate information to a selected audience. Blogging is typically used as a public journal, similarly to a diary.  But it is also used Read more..

How to create a USP and brand yourself!

Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are. OK, the three important points to keep in mind as you develop a USP are… 1. Formulate your USP from your prospects’ or clients’ point of view. Your USP Read more..

How to Get a 95% Closing Ratio

Here’s an interesting question: “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.” All I can say is WOW.  When I was in the insurance business, I created ways to prospect Read more..