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    • Unique Selling Proposition

    How To Start Blogging, Make Your Message Unique, and Attract More Clients!

    Saturday, May 31st, 2008

    Question: How do I start blogging, make my message unique, and attract all the clients I want?
    Blogging is the tool of today for serious marketers, writers, and others who need to communicate information to a selected audience.
    Blogging is typically used as a public journal, similarly to a diary.  But it [...]

    How to create a USP and brand yourself!

    Saturday, May 31st, 2008

    Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are.
    OK, the three important points to keep in mind as you develop a USP are…

    1. Formulate your USP from your prospects’ or clients’ point of view. Your USP can’t [...]

    How to Get a 95% Closing Ratio

    Wednesday, May 28th, 2008

    Here’s an interesting question:
    “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.”
    All I can say is WOW.  When I was in the insurance business, I created ways to [...]