Unique Selling Proposition

I recently had a conversation with the CEO of a company I was consulting with and he asked me my opinion of branding and how his company should go about branding itself. I told him that I was skeptical about the number of people and companies who are enamored with the need for “branding” or […]

Question: How do I start blogging, make my message unique, and attract all the clients I want? Blogging is the tool of today for serious marketers, writers, and others who need to communicate information to a selected audience. Blogging is typically used as a public journal, similarly to a diary.  But it is also used […]

Question: I have been struggling for a while to come up with a USP, and my concerns are growth, retention and branding of who we are. OK, the three important points to keep in mind as you develop a USP are… 1. Formulate your USP from your prospects’ or clients’ point of view. Your USP […]

Here’s an interesting question: “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.” All I can say is WOW.  When I was in the insurance business, I created ways to prospect […]

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Wayne
Wayne's Deli, Redbook, N.J.