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    Building a relationship with cards

    Saturday, December 19th, 2009

    Season’s Greetings everyone. I wish you and your loved ones a joyous holiday season! Have fun and enjoy your family!

    Now on to our topic…
    Can you imagine what your Social Networking followers would think if you sent them a card in the mail?
    In our predominantly digital world, how much could you stand out by [...]

    An unknown secret of customer service…

    Saturday, September 19th, 2009

    I hate it when things go wrong.  I’m always positive, and when something goes wrong, it totally throws me off.
    This can always happen when you have an angry customer who has been let down by some part of your product or service. 
    Don’t panic!
    This could be an opportunity to show them how good [...]

    How likeable are you?

    Friday, September 11th, 2009

    When people like you, they naturally want to interact with you.  Many want to connect with you and support you; they are willing to give you their time in order for you to convince them to become your customer.
    Likeability is driven in part by familiarity.  This means that the more people [...]

    7 Ways To Get More From Your Customers

    Saturday, August 22nd, 2009

    I was thinking about how valuable our existing and previous customers are and decided to share some thoughts with you that will help you in these trying times.
    Our existing customers are valuable because they have already bought from us. So when they have a great experience, they will buy from us [...]

    Profiting from the news…

    Friday, June 12th, 2009

    I was flying back from a recent trip and was reading an article about a tax loophole that was ideal for businesses in the travel market.  Since three of my consulting clients are involved in the travel industry, I tore the article from the newspaper to copy and send to my [...]

    Bonding with customers

    Saturday, May 2nd, 2009

    Many of you reading this blog have daily and consistent communication with your customers and prospects. 
    Here are a few steps on what you can do to create a bonding experience with them when you meet them, or when they experience your business for the first time.  It’s good to remind [...]

    Acres of Diamonds

    Saturday, April 25th, 2009

    Can you imagine acres of Diamonds?  Well, everyone has them. I call them Lost Customers.  Because of today’s economy, being as bad as it is, it is imperative that you have a system of mining these Lost Customers.
    Here are some ideas.

     The first and most important thing I can [...]

    How To Promote Your Business With A Book!

    Friday, June 27th, 2008

    Here’s a very interesting question.  How does being an author help you promote a business, and what is the best way to market and promote a book?
    The answer to the second part depends on the topic of the book and the information that is within its pages. You must determine who the [...]