Uncategorized
« Previous EntriesVideo Testimonials And Your Sales Process?
Sunday, May 16th, 2010I want to share with you an experiment I conducted. I invited a group of 20 customers to a lunch. It cost me a less than $200 for the event. The reason I invited them was because I wanted to test the different reactions of individuals to written testimonials and video testimonials. Everyone, I mean [...]
The DASH
Saturday, May 8th, 2010I recently read the following poem and thought I’d share it with you; it reminds us of what’s truly important. We tend to operate like time will never end for us; however, it does…too soon for most of us. I hope this gives you a little bit of thought to rearrange your own life to [...]
Wacky Marketing Stunts
Friday, April 30th, 2010In today’s environment, you as a business owner must be creative and think out of the box. One of the questions I always ask my consulting clients is: “What fun promotions can we do to promote business?” I always love to go to sporting events because they are usually most creative when it comes to [...]
Building a relationship with cards
Saturday, December 19th, 2009Season’s Greetings everyone. I wish you and your loved ones a joyous holiday season! Have fun and enjoy your family! Now on to our topic… Can you imagine what your Social Networking followers would think if you sent them a card in the mail? In our predominantly digital world, how much could you stand out [...]
An unknown secret of customer service…
Saturday, September 19th, 2009I hate it when things go wrong. I’m always positive, and when something goes wrong, it totally throws me off. This can always happen when you have an angry customer who has been let down by some part of your product or service. Don’t panic! This could be an opportunity to show them how good [...]
How likeable are you?
Friday, September 11th, 2009When people like you, they naturally want to interact with you. Many want to connect with you and support you; they are willing to give you their time in order for you to convince them to become your customer. Likeability is driven in part by familiarity. This means that the more people that see you, [...]
7 Ways To Get More From Your Customers
Saturday, August 22nd, 2009I was thinking about how valuable our existing and previous customers are and decided to share some thoughts with you that will help you in these trying times. Our existing customers are valuable because they have already bought from us. So when they have a great experience, they will buy from us again. Realizing that [...]
Profiting from the news…
Friday, June 12th, 2009I was flying back from a recent trip and was reading an article about a tax loophole that was ideal for businesses in the travel market. Since three of my consulting clients are involved in the travel industry, I tore the article from the newspaper to copy and send to my clients. As I did [...]
Bonding with customers
Saturday, May 2nd, 2009Many of you reading this blog have daily and consistent communication with your customers and prospects. Here are a few steps on what you can do to create a bonding experience with them when you meet them, or when they experience your business for the first time. It’s good to remind ourselves about these basics [...]
Acres of Diamonds
Saturday, April 25th, 2009Can you imagine acres of Diamonds? Well, everyone has them. I call them Lost Customers. Because of today’s economy, being as bad as it is, it is imperative that you have a system of mining these Lost Customers. Here are some ideas. The first and most important thing I can tell you is this…Figure out [...]
« Previous Entries