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One of the best ways I know of to lure new leads and customers is with Joint Ventures (JV). Partnering with other businesses that have the same customers you would like as customers creates another source of profit for your business. In the business industry you can refer your clients to an accountant, and the accountant […]

Why are happy clients a gold mine?  It’s because they will refer you if you ask them in the right way and use the right words. We all know the value of a referral. You are not spending your time cold calling with referrals. Referrals are what I call WARM. You should design your referral […]

Expect to see a lot more emphasis on market segmentation and personalization in the future. This is known as behavior-based marketing. It might sound complicated, but it isn’t. As marketers, we track simple behavioral triggers, like knowing if and when someone opens an email and clicks on a link.  Once armed with this information, we […]

Recently in my coaching program, a member asked me about Content Marketing and wanted me to suggest things to make his content marketing meaningful and responsive. Have you ever wondered what you could do to help improve your ability to create content that is regularly shared and engaged with by your community? I’m going to […]

Hi, and again welcome to this weeks Marketing Tip.  Many of you have emailed me that you have had great results by calling your inactive customers and this week I’m going to give you two sample letters you can use also. This is going to be difficult, as the letters might go onto the next […]

What a great week.  I received hundreds of emails from you about this topic and how it has increased your bottom line.  This is what makes all the time it takes to put these tips together, very worthwhile when I hear from you that you’ve implemented the concept and the results it brought to you.  […]

Hi and welcome again to this weeks Marketing Tip.  I want to thank those of you who have emailed me with topics you would like me to cover.  You will read my strategies to help you solve those problems in coming issues. Now to continue on this important topic. This week I will go over […]

Hi and welcome again to another exciting, money making, Marketing Tip. As I mentioned at the end of my last tip, I will be writing over the next few weeks, about easy ways to grow your business without spending a lot of money. Since I do a lot of Consulting and speak at many seminars, […]

To attract more prospects to do business with you and to compel your existing customers to do more business with you and also to brag about you to everyone they know, you must be able to answer their most important question, “What’s In It For Me?” Most of the business owners I’ve spoken to in […]

I have seen over and over again, lost opportunities for business, when individuals network. You should always keep in mind that when you have networked with someone, they also have also received 20 other cards from individuals. So, my question is, What will make your card stand out from all of the others? Here are […]

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Wayne's Deli, Redbook, N.J.