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To attract more prospects to do business with you and to compel your existing customers to do more business with you and also to brag about you to everyone they know, you must be able to answer their most important question, “What’s In It For Me?” Most of the business owners I’ve spoken to in […]

I have seen over and over again, lost opportunities for business, when individuals network. You should always keep in mind that when you have networked with someone, they also have also received 20 other cards from individuals. So, my question is, What will make your card stand out from all of the others? Here are […]

Everyone has that desire to turn prospects into Customers. Here’s a way to network without leaving your place of business or office. You can utilize Social Media to do this but I’m going to talk about using the phone to accomplish this. Create a list of Prospects you want as your customer or someone who […]

There are a group of your clients that are better than others. You know the ones I’m talking about. They purchase more often from you. They don’t call you every week asking the same questions you’ve already answered. If you don’t, you should have your own list of what constitutes a better client/customer. Better clients […]

Added Value You’re probably saying, “ What is he saying?” You can call it anything you like. Upsell, etc. To me it is adding onto a sale after a person purchases. Here’s a few examples. In retail it could be when a purchase is made for suede upholstery. You could ask, without hard selling and […]

The strategy I’m going to go over today reveals one of the biggest kept secrets in the marketing game. In its true form, a “tear sheet mailing” is an ad or direct mail piece that is written to look like a newspaper article about you or your business. It is produced and laid out like […]

I want to share with you an experiment I conducted. I invited a group of 20 customers to a lunch. It cost me a less than $200 for the event. The reason I invited them was because I wanted to test the different reactions of individuals to written testimonials and video testimonials. Everyone, I mean […]

In today’s environment, you as a business owner must be creative and think out of the box. One of the questions I always ask my consulting clients is: “What fun promotions can we do to promote business?” I always love to go to sporting events because they are usually most creative when it comes to […]

Season’s Greetings everyone. I wish you and your loved ones a joyous holiday season! Have fun and enjoy your family! Now on to our topic… Can you imagine what your Social Networking followers would think if you sent them a card in the mail? In our predominantly digital world, how much could you stand out […]

I hate it when things go wrong.  I’m always positive, and when something goes wrong, it totally throws me off. This can always happen when you have an angry customer who has been let down by some part of your product or service.  Don’t panic! This could be an opportunity to show them how good […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.