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The strategy I’m going to go over today reveals one of the biggest kept secrets in the marketing game. In its true form, a “tear sheet mailing” is an ad or direct mail piece that is written to look like a newspaper article about you or your business. It is produced and laid out like Read more..
I want to share with you an experiment I conducted. I invited a group of 20 customers to a lunch. It cost me a less than $200 for the event. The reason I invited them was because I wanted to test the different reactions of individuals to written testimonials and video testimonials. Everyone, I mean Read more..
In today’s environment, you as a business owner must be creative and think out of the box. One of the questions I always ask my consulting clients is: “What fun promotions can we do to promote business?” I always love to go to sporting events because they are usually most creative when it comes to Read more..
Season’s Greetings everyone. I wish you and your loved ones a joyous holiday season! Have fun and enjoy your family! Now on to our topic… Can you imagine what your Social Networking followers would think if you sent them a card in the mail? In our predominantly digital world, how much could you stand out Read more..
I hate it when things go wrong. I’m always positive, and when something goes wrong, it totally throws me off. This can always happen when you have an angry customer who has been let down by some part of your product or service. Don’t panic! This could be an opportunity to show them how good Read more..
When people like you, they naturally want to interact with you. Many want to connect with you and support you; they are willing to give you their time in order for you to convince them to become your customer. Likeability is driven in part by familiarity. This means that the more people that see you, Read more..
I was thinking about how valuable our existing and previous customers are and decided to share some thoughts with you that will help you in these trying times. Our existing customers are valuable because they have already bought from us. So when they have a great experience, they will buy from us again. Realizing that Read more..
I was flying back from a recent trip and was reading an article about a tax loophole that was ideal for businesses in the travel market. Since three of my consulting clients are involved in the travel industry, I tore the article from the newspaper to copy and send to my clients. As I did Read more..
Many of you reading this blog have daily and consistent communication with your customers and prospects. Here are a few steps on what you can do to create a bonding experience with them when you meet them, or when they experience your business for the first time. It’s good to remind ourselves about these basics Read more..
Can you imagine acres of Diamonds? Well, everyone has them. I call them Lost Customers. Because of today’s economy, being as bad as it is, it is imperative that you have a system of mining these Lost Customers. Here are some ideas. The first and most important thing I can tell you is this…Figure out Read more..