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    Profiting from the news…

    Friday, June 12th, 2009

    I was flying back from a recent trip and was reading an article about a tax loophole that was ideal for businesses in the travel market.  Since three of my consulting clients are involved in the travel industry, I tore the article from the newspaper to copy and send to my [...]

    Bonding with customers

    Saturday, May 2nd, 2009

    Many of you reading this blog have daily and consistent communication with your customers and prospects. 
    Here are a few steps on what you can do to create a bonding experience with them when you meet them, or when they experience your business for the first time.  It’s good to remind [...]

    Acres of Diamonds

    Saturday, April 25th, 2009

    Can you imagine acres of Diamonds?  Well, everyone has them. I call them Lost Customers.  Because of today’s economy, being as bad as it is, it is imperative that you have a system of mining these Lost Customers.
    Here are some ideas.

     The first and most important thing I can [...]

    How To Promote Your Business With A Book!

    Friday, June 27th, 2008

    Here’s a very interesting question.  How does being an author help you promote a business, and what is the best way to market and promote a book?
    The answer to the second part depends on the topic of the book and the information that is within its pages. You must determine who the [...]