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Today, I’m going to share what I’m convinced is the single most powerful trigger word that make your “Reasons Why” hit home with a much greater persuasive force.  To me it is the overlooked word that causes more prospects to say “yes” than any other word in the dictionary. In the past, I’ve reviewed and […]

Those in my coaching program have learned in module one the various ways to utilize the Law of Reciprocity. It’s “I’ll do this for you. Then, you do that for me.” The law of reciprocity clearly tells us that we are all bound to repay debts of all kinds.  It is ingrained in all of […]

In my coaching program, a member asked me for suggestions on identifying his target market. Your target market consists of the people and businesses that are most likely to buy what you sell. Here’s some suggestions. Identifying your target market is one of the most crucial steps you need to take when you are launching […]

I’m going to show you a simple but brilliant way to bring in more business and customers. Revisit your existing and former customers and call to say hello. You go it right.  Call to say hello. That is it. Check in with your former and current customers often and tell them you are calling just […]

One of the best ways I know of to lure new leads and customers is with Joint Ventures (JV). Partnering with other businesses that have the same customers you would like as customers creates another source of profit for your business. In the business industry you can refer your clients to an accountant, and the accountant […]

Why are happy clients a gold mine?  It’s because they will refer you if you ask them in the right way and use the right words. We all know the value of a referral. You are not spending your time cold calling with referrals. Referrals are what I call WARM. You should design your referral […]

Expect to see a lot more emphasis on market segmentation and personalization in the future. This is known as behavior-based marketing. It might sound complicated, but it isn’t. As marketers, we track simple behavioral triggers, like knowing if and when someone opens an email and clicks on a link.  Once armed with this information, we […]

Recently in my coaching program, a member asked me about Content Marketing and wanted me to suggest things to make his content marketing meaningful and responsive. Have you ever wondered what you could do to help improve your ability to create content that is regularly shared and engaged with by your community? I’m going to […]

Hi, and again welcome to this weeks Marketing Tip.  Many of you have emailed me that you have had great results by calling your inactive customers and this week I’m going to give you two sample letters you can use also. This is going to be difficult, as the letters might go onto the next […]

What a great week.  I received hundreds of emails from you about this topic and how it has increased your bottom line.  This is what makes all the time it takes to put these tips together, very worthwhile when I hear from you that you’ve implemented the concept and the results it brought to you.  […]

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Wayne
Wayne's Deli, Redbook, N.J.