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    • Social Media

    Social Media Risks

    Sunday, February 28th, 2010

    “Let me ask you this: what would you do, what could you do, if an employee, competitor or customer, hell-bent on destroying you, your company, or client decided to blast you on every conceivable social media platform available? Trust me, it’s already happening. I call them ‘smackers,’ shorthand for social media [...]

    Social Media

    Sunday, February 21st, 2010

    When using social media, build your group of followers with Focus and attention.
    One of the biggest complaints I often hear about Social Media is that the gains are incremental, meaning that it can take a long time to just create 100 followers or friends, and most of you become bored or give up before [...]

    Do you need to be on Facebook?

    Friday, January 15th, 2010

    Again, I was asked this question. And the answer is yes, if you work it well.
    The business magazines and newspapers are abuzz with articles and information on the rapid growth of social media such as Facebook and Twitter. Businesses large and small are asking themselves whether they need to have a presence on these [...]

    Facebook, Twitter, And New Social Media

    Thursday, October 29th, 2009

    At one of my recent talks, I was asked about the new social media websites and whether attendees should sign up, and how can they use the media to enhance their business. 
    There are lots of opinions in the press about whether the social media work, or whether they are just [...]