Search Engine Optimization

Here’s an interesting question: “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.” All I can say is WOW.  When I was in the insurance business, I created ways to prospect […]

Some of the questions I received were about how to use SEO (search engine optimization) to generate sales. This one of those questions that would take a couple of books to do it justice. Using search engine optimization (SEO) is both a science and art. A few years ago, SEO was fairly straightforward. Over time, […]

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Wayne
Wayne's Deli, Redbook, N.J.