Raising Sales Transaction Level

I have seen so many missed opportunities from businesses that I purchase from…opportunities to serve me better and for them to make more profit at the same time.  In my opinion, every call that is made to a business is an opportunity for an up-sell. Did you ever purchase anything from an infomercial that you […]

A few weeks ago I wrote a Marketing Tip issue on using upsells. Because it’s such an important topic for your business, I wanted to give you a few more examples here in the blog. I live on the Jersey Shore and there are a lot of boat rental places. A friend of mine owns […]

In my last post, I talked about seasonal tie-ins.  Here are more ideas you can use for this Spring season, later seasons in the year, or upcoming holidays, like July 4th, etc. Now and every day, you need to be out there in front of your clients, showing them exactly why they should shop or […]

The question was asked how to raise the transaction level of my customer. This could be done in a number of ways.¬† The first suggestion I can give is for you to have a few levels of service that you make available to your client.¬† The first level would naturally be an introduction level, at […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.