Networking
Marketing or Selling?
Thursday, April 2nd, 2009Which is more important? Marketing or Selling?
Whenever I do a seminar, or when you look at the questions I receive from my subscribers, there most often is the question of what is more important, Selling or Marketing?
I receive statements such as, “I’ve been going to various seminars, reading many books, and [...]
Marketing With Your Business Card!
Wednesday, July 30th, 2008Whenever I go to a Chamber meeting or a networking function, I’m always astonished at the way individuals meet. When I’ve gathered the business cards that were handed to me, they all looked alike and none of them jumped out at me.
The reason I’m writing about this, is that I just came back [...]
The Easy Way for Anyone to Create an Elevator Speech
Thursday, May 8th, 2008 This question applies to every business person even though it was asked by an insurance agent.
An elevator speech is a very short, concise oral summation of you, your company, your product, or whatever you’re trying to sell; that’s “sell” in the broadest possible sense.
The purpose of an elevator speech is to capture the attention of [...]