Lifelong Customers
It always surprises me that most companies never put themselves in their customers’ or prospects’ position. I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response Read more..
Every business owner and entrepreneur, knows that if they want to attract and retain more loyal customers, they need to provide high-quality customer service. Today, the successful ones focus heavily on communicating how valuable their customers are to the company. But the real question is—do they really value their customer? Each of us, at some Read more..
I recently had an experience I want to share with you. It could have turned out badly, but I want to share with you the way the problem was handled. The week before Christmas I was visiting my daughter in California and we decided to have lunch in one of her favorite restaurants. It is Read more..
When I started my first company, it was a struggle. Over the years I realized how difficult it was to create a customer, so I decided that I wanted to create companies that would keep customers longer and have them spend more with me. This way they would spend more money with me. I became Read more..
Even though it’s one of the most powerful ways to build a business, most business owners don’t send out personal cards because they don’t know what to say or feel it doesn’t apply to them. Do they feel that their business is different from any other business? Let me tell you. It doesn’t matter what Read more..
I personally feel that there is some sort of mediocrity that has infiltrated most businesses. Needless to say, I hate shopping and only do it with my wife Barbara. Over the last 6 months, I’ve created a list of some of the things I heard when shopping and that turned me completely off. Here they Read more..
Stop for a moment and ask yourself this question. “What is the purpose of any Business?” Most individuals would say, “To Make a Profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they only Read more..
Most everyone I know loves to have their birthday recognized. And even though you may already have created a database of your customers with their birthdays, here’s an idea that you can use for your social networking groups, be it Facebook or others that you are on. Facebook, for example, makes it very easy for Read more..
A few weeks ago, I had a very bad customer service experience. I’ve known the owner of this restaurant since he was a kid helping his parents in their Deli. Six weeks ago he opened his restaurant. I’ve been there nine (9 ) times already with at least 6 people in our party. I’ve Read more..
At Disney, they found out that their maintenance workers were the company…in the eyes of the public. It was the public’s viewpoint of the maintenance workers that gave them an image of what the company was really about. Repeat business, a satisfied customer, and a positive word-of-mouth viral campaign, are the keys to a company Read more..