Lifelong Customers

24.7.365 That is the minimum acceptable availability time you should offer. Ever order anything on the internet after 10 o’clock at night? Of course, you have.  Everyone has. Could you have gone out to the store at 11 o’clock at night? Or bought that toy at midnight? People buy automobiles nowadays at 1am and think […]

One of the main reasons “customer satisfaction” is a meaningless statistic is that it is not predictable, let alone measurable, as related to business growth. Right about all customer satisfaction people, from marketing to award companies, are saying to me that I am a “know-nothing” human who has no concept of business. “You must have […]

I think I’ve been a salesman most of my life. I started selling very early in my life and there aren’t too many days since that I haven’t been selling. There are times I think I’m very good at selling. Over the years I’ve been paid very well to train others in my sales techniques, […]

Your business can be one that sells online or it could be products you sell at parties, or one to one at lunch or in homes. There are many ways to market your business.  Whatever way, one of the most important items that I never really see addressed in any articles I read about Business […]

This is the single most important skill for a business owner to have. Few do.

Think of a customer you haven’t seen in a few months. Do you ever wonder where they are purchasing now. Do you think that once a customer purchases that your job is over? What do you do now that the customer has purchased. What is your plan? Is it “ Well now I have to […]

Communicating is always the key to building with prospects who become clients.

Added Value You’re probably saying, “ What is he saying?” You can call it anything you like. Upsell, etc. To me it is adding onto a sale after a person purchases. Here’s a few examples. In retail it could be when a purchase is made for suede upholstery. You could ask, without hard selling and […]

Because of all of the choices your customers have everything just seems to look alike. How does your business distinguish itself? I have found that it always is the Experience that the customers have with your business. The reality is that the only people who talk about your exceptional service that counts is your customers. […]

It always surprises me that most companies never put themselves in their customers’ or prospects’ position.   I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.