Lifelong Customers

Stop for a moment and ask yourself this question… “What is the purpose of my business?” Most individuals would say, “To make a profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they only […]

A systematic approach is the way you should market your business. You might ask yourself, “ Why should I use a Marketing Funnel?” The most important reason is that it results in more sales. And more sales means more profitability. That should be reason enough, but the real question is why do you get more […]

So you’ve created the product, you’ve marketed it around, and you finally created the customer. Now, you might think that you’re all set. But in reality, the real fun has just begun… Many individuals in business think that once a person becomes a customer, their job is over. They are missing out on crucial additional […]

I’m often asked on my coaching calls, “Why do people who are visiting my various social media platforms aren’t communicating with me after that first visit?” This is a problem many business owners have. It’s just not enough to just say “Follow us on Twitter” or Like our Facebook Page”.  You have to give a […]

24.7.365 That is the minimum acceptable availability time you should offer. Ever order anything on the internet after 10 o’clock at night? Of course, you have.  Everyone has. Could you have gone out to the store at 11 o’clock at night? Or bought that toy at midnight? People buy automobiles nowadays at 1am and think […]

One of the main reasons “customer satisfaction” is a meaningless statistic is that it is not predictable, let alone measurable, as related to business growth. Right about all customer satisfaction people, from marketing to award companies, are saying to me that I am a “know-nothing” human who has no concept of business. “You must have […]

I think I’ve been a salesman most of my life. I started selling very early in my life and there aren’t too many days since that I haven’t been selling. There are times I think I’m very good at selling. Over the years I’ve been paid very well to train others in my sales techniques, […]

Your business can be one that sells online or it could be products you sell at parties, or one to one at lunch or in homes. There are many ways to market your business.  Whatever way, one of the most important items that I never really see addressed in any articles I read about Business […]

This is the single most important skill for a business owner to have. Few do.

Think of a customer you haven’t seen in a few months. Do you ever wonder where they are purchasing now. Do you think that once a customer purchases that your job is over? What do you do now that the customer has purchased. What is your plan? Is it “ Well now I have to […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.