Lifelong Customers

This is the single most important skill for a business owner to have. Few do.

Think of a customer you haven’t seen in a few months. Do you ever wonder where they are purchasing now. Do you think that once a customer purchases that your job is over? What do you do now that the customer has purchased. What is your plan? Is it “ Well now I have to […]

Communicating is always the key to building with prospects who become clients.

Added Value You’re probably saying, “ What is he saying?” You can call it anything you like. Upsell, etc. To me it is adding onto a sale after a person purchases. Here’s a few examples. In retail it could be when a purchase is made for suede upholstery. You could ask, without hard selling and […]

Because of all of the choices your customers have everything just seems to look alike. How does your business distinguish itself? I have found that it always is the Experience that the customers have with your business. The reality is that the only people who talk about your exceptional service that counts is your customers. […]

It always surprises me that most companies never put themselves in their customers’ or prospects’ position.   I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response […]

Every business owner and entrepreneur, knows that if they want to attract and retain more loyal customers, they need to provide high-quality customer service.  Today, the successful ones focus heavily on communicating how valuable their customers are to the company.  But the real question is—do they really value their customer?  Each of us, at some […]

I recently had an experience I want to share with you.  It could have turned out badly, but I want to share with you the way the problem was handled. The week before Christmas I was visiting my daughter in California and we decided to have lunch in one of her favorite restaurants.  It is […]

When I started my first company, it was a struggle. Over the years I realized how difficult it was to create a customer, so I decided that I wanted to create companies that would keep customers longer and have them spend more with me. This way they would spend more money with me. I became […]

Even though it’s one of the most powerful ways to build a business, most business owners don’t send out personal cards because they don’t know what to say or feel it doesn’t apply to them. Do they feel that their business is different from any other business? Let me tell you.  It doesn’t matter what […]

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Testimonials

"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.