Lifelong Customers
Profits versus create a customer
Sunday, January 10th, 2010Stop for a moment and ask yourself this question. “What is the purpose of any Business?”
Most individuals would say, “To Make a Profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they [...]
Leveraging Social Media
Saturday, November 28th, 2009Most everyone I know loves to have their birthday recognized. And even though you may already have created a database of your customers with their birthdays, here’s an idea that you can use for your social networking groups, be it Facebook or others that you are on.
Facebook, for example, makes it very easy for [...]
How to destroy your marketing brand!
Saturday, October 10th, 2009A few weeks ago, I had a very bad customer service experience. I’ve known the owner of this restaurant since he was a kid helping his parents in their Deli. Six weeks ago he opened his restaurant. I’ve been there nine (9 ) times already with at least 6 people in our [...]
First Impressions…
Saturday, August 1st, 2009At Disney, they found out that their maintenance workers were the company…in the eyes of the public. It was the public’s viewpoint of the maintenance workers that gave them an image of what the company was really about.
Repeat business, a satisfied customer, and a positive word-of-mouth viral campaign, are the keys [...]
Is your customer always right?
Friday, July 3rd, 2009We have all had miserable experiences, and I hope that we have all learned from those negative experiences. When business colleague Rich Schefren emailed me this story, I thought it would be important to have you read about it too. It addresses one of the dilemmas we have to deal with [...]
Bonding with customers
Saturday, May 2nd, 2009Many of you reading this blog have daily and consistent communication with your customers and prospects.
Here are a few steps on what you can do to create a bonding experience with them when you meet them, or when they experience your business for the first time. It’s good to remind [...]
How to Get a 95% Closing Ratio
Wednesday, May 28th, 2008Here’s an interesting question:
“I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.”
All I can say is WOW. When I was in the insurance business, I created ways to [...]
How To Create Lifelong Customers
Friday, May 23rd, 2008Here’s a question that is an extension of the blog post I made just before this one:
“How do you keep customers longer?” I would rephrase it this way. “What do I have to do to keep customers for Life?”
In a few moments I’ll share with you some unique ways to [...]