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  • 10 Marketing Mistakes
    That Steal Your Cash

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    • Lifelong Customers

    Is your customer always right?

    Friday, July 3rd, 2009

    We have all had miserable experiences, and I hope that we have all learned from those negative experiences.  When business colleague Rich Schefren emailed me this story, I thought it would be important to have you read about it too.  It addresses one of the dilemmas we have to deal with [...]

    Bonding with customers

    Saturday, May 2nd, 2009

    Many of you reading this blog have daily and consistent communication with your customers and prospects. 
    Here are a few steps on what you can do to create a bonding experience with them when you meet them, or when they experience your business for the first time.  It’s good to remind [...]

    How to Get a 95% Closing Ratio

    Wednesday, May 28th, 2008

    Here’s an interesting question:
    “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.”
    All I can say is WOW.  When I was in the insurance business, I created ways to [...]

    How To Create Lifelong Customers

    Friday, May 23rd, 2008

    Here’s a question that is an extension of the blog post I made just before this one:
    “How do you keep customers longer?” I would rephrase it this way.  “What do I have to do to keep customers for Life?” 
    In a few moments I’ll share with you some unique ways to [...]