lead generation
Who’s Right? Who’s Wrong?
Thursday, September 3rd, 2009Who’s right? Who’s wrong? Seth Godin, Chris Anderson, and Malcolm Gladwell are going at it about “FREE”, the book recently written by Chris. Personally, I side with Chris and Seth, even though Malcolm makes a strong argument for his position. I think it’s clear that if you look at the trends of “free”, you can [...]
Tell your story…
Friday, July 10th, 2009I ran across this magazine ad a couple weeks ago. It’s a good ad because it tells a story and is personal (Excuse the quality of the image; I had to copy and scan it.). Take one of your ads and massage it to be like this…to tell a story and be personal. Then test [...]
A Million Dollar Idea
Friday, June 5th, 2009A million dollar idea Last evening, I had the opportunity to visit my local Chamber of Commerce’s meeting, whereby they had approximately 52 tables set up by various local vendors. They called it “Sizzling Summer Business Expo 2009.” They also invited all of the restaurants in the area to rent a booth and created an [...]
Marketing or Selling?
Thursday, April 2nd, 2009Which is more important? Marketing or Selling? Whenever I do a seminar, or when you look at the questions I receive from my subscribers, there most often is the question of what is more important, Selling or Marketing? I receive statements such as, “I’ve been going to various seminars, reading many books, and as a [...]
Frugal Ways to Market Your Business!
Saturday, January 10th, 2009Every small business has a set budget that they use to market and build their business. Here are some cost-effective methods that will help you to get your new customers and grow your business. Everyone has a strip shopping center or mall near them. Wherever there is a grand opening, attend the opening and talk [...]
More Ideas For Building Your Email List!
Friday, December 5th, 2008Online newsletters and ezines are one of the most cost-effective tools you can use to market your business. Customers and prospects who subscribe to your newsletter mailing list are giving you the opportunity to establish a relationship with them. That is very important. It gives you the opportunity to develop a relationship with them. Once [...]
To Be Or Not To Be Interviewed…That Is The Question!
Friday, September 12th, 2008Yesterday I got to thinking about the many times I’ve been interviewed, or the times I interviewed someone, and I began to think again about how profitable it could be. Here’s the advice I want to give you in this blog… Every day, and I do mean every day, in spite of what might stop [...]