lead generation

For any small business owner to be successful, their online presence needs to be strong. Here are some words that come to mind when you are trying to build an online presence. Overwhelming, daunting, frustrating, and stressful. I’ve heard this from many whom I’ve talked with. Not only is everyone competing for customers’ eyes and […]

I’ve often used the term “expand usage” a lot because it is important and quite often ignored by many businesses. For example, the restaurant that has a great lunch business: What is done to get those customers to come in for dinner? Consider a very simple, mundane business like dry cleaning. We probably spend a […]

When it comes to making money online there are three elements that everyone must have in order to succeed: Something to sell A website that makes the sale People coming to that site and buying   Getting items 1 and 2 set up and in place are as easy as pie. In fact, you can […]

An easy way to create loyalty from existing customers and also new ones – without spending a lot of money

Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the […]

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces […]

If you are on LinkedIn, you joined to use this social media venue to create potential customers/clients. The greatest stumbling block has been that once you joined, you found that the Linkedin culture frowns upon self promotion. That may have discouraged you. Or you may not have found a way to talk about yourself within […]

For many retail and service businesses, Val-Pak and Money Mailers are what they use consistently and what I will call “basic” advertising media.  And they should be.  Their success is because they are “low cost and have a high readership since they go to so many people.  I’ve read that over 80% of the recipients […]

It never fails to astound me that when I’m looking through a magazine or newspaper and reading the ads, that not only do they all look alike and are boring, but almost none of them ask for a response. Go grab a magazine right now and look through the display ads.  You’ll see ads saying […]

I spent almost 5 hours trick or treating with my grandchildren.  It wasn’t house to house like it was years ago.  Today it was a section of three local towns that had almost 10 blocks of stores.  I bet in the three towns that I took my grandchildren, there were at least 100 businesses in […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.