Growing your business
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Friday, March 20th, 2009I just returned from the beautiful island of Aruba, walking the beach each day, and seeing the effect the world economy was having on tourism and business in general on the island.
The beaches are almost empty, and from what I hear from the Aruba Hotel Association, the island is experiencing a 45% [...]
Secrets of Successful Joint Ventures
Thursday, February 26th, 2009I’ve received a few emails asking me to give you more ideas of doing Successful Joint Ventures.
Remember, a Joint Venture involves two or more professionals or businesses, who have common prospects, or possibly complementary services. These entities now join together for mutual marketing and sales, usually for specific prospects.
They will [...]
Offers That Have Customers Beating A Path To Your Door!
Saturday, February 7th, 2009Before I give you some methods and ideas of offers to get Customers Beating a Path to Your Door, it is important that you understand that the real secret to creating a successful offer is to do the initial research and to find out as much as you can about the individuals [...]
Frugal Ways to Market Your Business!
Saturday, January 10th, 2009Every small business has a set budget that they use to market and build their business. Here are some cost-effective methods that will help you to get your new customers and grow your business.
Everyone has a strip shopping center or mall near them. [...]
Separating Yourself From The Crowd!
Saturday, December 13th, 2008All of us have competition. Competition is an ugly word but competitors are a fact of life in business. Your business must compete with other businesses. You must create an edge separating your business from the competition.
You should learn everything there is to know about your competition and to [...]
More Ideas For Building Your Email List!
Friday, December 5th, 2008Online newsletters and ezines are one of the most cost-effective tools you can use to market your business. Customers and prospects who subscribe to your newsletter mailing list are giving you the opportunity to establish a relationship with them. That is very important. It gives you the opportunity to develop [...]
Grow Your Email List And Watch The Cash Roll In!
Saturday, November 22nd, 2008Here are some ideas for growing your email list so that you can be in constant communication with your prospects and customers.
Email, when used properly, is really a great way to increase your sales and profits. A single email sent to a list of people who have asked to be on your [...]
Are Your Employees Your Ambassadors?
Saturday, October 11th, 2008Are your Employees your Ambassadors?
I recently read an article where Herb Kelleher, the individual who made Southwest Airlines famous, said the following.
“Southwest’s communication, its message, is its people.”
That means that they have trained their employees to be the Ambassadors of their company. If you have flown on Southwest, you know what [...]
The 1000 List And 90% Conversion!
Friday, September 26th, 2008A few weeks ago, I was on a telephone consultation with one of our subscribers and one of the suggestions I gave him was to create a list of the 1,000 individuals or businesses he would like as customers.
I hope all of you have read the life story of David Oglivy, [...]
To Be Or Not To Be Interviewed…That Is The Question!
Friday, September 12th, 2008Yesterday I got to thinking about the many times I’ve been interviewed, or the times I interviewed someone, and I began to think again about how profitable it could be.
Here’s the advice I want to give you in this blog…
Every day, and I do mean every day, in spite of what [...]
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