Growing your business

Most business owners fall into the deadly trap of offering a service that people really need… and then wonder why they have trouble setting appointments and getting new business. Are you making this mistake? Do you see it? Did you spot the deadly mistake?   Look closely here… A lot of people need to stop […]

Do you ever wonder why your marketing message does not produce the kind of results that you were hoping for? Have you ever considered that you might not be speaking to the right group of people or perhaps the wrong language? The first thing you need to do is define and identify your ideal customers. […]

This is the single most important skill for a business owner to have. Few do.

In a previous post, I went over ideas on how to Wow a customer. Here’s another thought I had on that topic. The Art of Listening. You are probably saying that you do listen. You hear every word a prospect or customer is saying, or do you? Here is an example of what I mean. […]

Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the […]

There is a lot of power in Coupons.  Notice how Groupon has become a huge phenomenon within the last year. Currently, it is planning an IPO at a valuation of $15 to $25 billion. This is a coupon issuer folks; not a high tech innovator. It has merely taken a thing of value (coupons) and […]

Back on 9/2/2010, I published a blog article entitled “The no. 1 strategy for getting new customers”.  I want to continue that thought here for this reason: many business owners are passing up a large revenue source by not including offline marketing in their marketing arsenal. How would you like to reach 50,000 to 100,000 […]

Each of us has a customer that had such a wonderful experience in doing business with us that they rave to others about that experience.  This should be capitalized on and used to promote your business. Remember Victor Kiam?  He was enormously successful for quite awhile with his commercials for Remington.  This was his statement.  […]

I spent almost 5 hours trick or treating with my grandchildren.  It wasn’t house to house like it was years ago.  Today it was a section of three local towns that had almost 10 blocks of stores.  I bet in the three towns that I took my grandchildren, there were at least 100 businesses in […]

When I started my first company, it was a struggle. Over the years I realized how difficult it was to create a customer, so I decided that I wanted to create companies that would keep customers longer and have them spend more with me. This way they would spend more money with me. I became […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.