Growing your business
« Previous EntriesGrow Your Email List And Watch The Cash Roll In!
Saturday, November 22nd, 2008Here are some ideas for growing your email list so that you can be in constant communication with your prospects and customers.
Email, when used properly, is really a great way to increase your sales and profits. A single email sent to a list of people who have asked to be on your [...]
Are Your Employees Your Ambassadors?
Saturday, October 11th, 2008Are your Employees your Ambassadors?
I recently read an article where Herb Kelleher, the individual who made Southwest Airlines famous, said the following.
“Southwest’s communication, its message, is its people.”
That means that they have trained their employees to be the Ambassadors of their company. If you have flown on Southwest, you know what [...]
The 1000 List And 90% Conversion!
Friday, September 26th, 2008A few weeks ago, I was on a telephone consultation with one of our subscribers and one of the suggestions I gave him was to create a list of the 1,000 individuals or businesses he would like as customers.
I hope all of you have read the life story of David Oglivy, [...]
To Be Or Not To Be Interviewed…That Is The Question!
Friday, September 12th, 2008Yesterday I got to thinking about the many times I’ve been interviewed, or the times I interviewed someone, and I began to think again about how profitable it could be.
Here’s the advice I want to give you in this blog…
Every day, and I do mean every day, in spite of what [...]
The Moment of Truth - Making your Competition Irrelevant!
Saturday, August 9th, 2008Here are a few ways I’ve used to make my competition irrelevant.
Focus on the moment of truth, the place or position that your products or services will be offered to the customer. For example, if you have a retail establishment, this may be a wall display or a counter display.
On the [...]
Creating A Customer Before Your Competition!
Wednesday, August 6th, 2008When I had my 35 companies, I created ways to be in touch with my customers constantly. At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button.
One of the companies I had insured [...]
Marketing With Your Business Card!
Wednesday, July 30th, 2008Whenever I go to a Chamber meeting or a networking function, I’m always astonished at the way individuals meet. When I’ve gathered the business cards that were handed to me, they all looked alike and none of them jumped out at me.
The reason I’m writing about this, is that I just came back [...]
A Method To Collect Information To Create Your Customer Database!
Friday, July 25th, 2008A method to collect information to create your customer data base.
When I published my book, “How to Get Customers to Call, Buy and Beg for More” I needed a way to know who bought it. Normally, book authors don’t care. But, because I realized that building a customer data base was essential, [...]
How To Create A Mafia Offer
Thursday, July 17th, 2008If you are a business owner or manager, then you are always looking for ways to make more profit doing what you do best. If I told you that one of the most radical methods for insuring your success in business was not a matter of beating your competitions prices or service, you [...]
Postcard Marketing…wonderful ads for your business!
Thursday, July 10th, 2008Postcards are wonderful ads for your business.
We all know that direct mail, is one of the most effective advertising methods that is available to any business…large or small. A way to make direct mail even more successful is to put your message on a postcard.
I’ve used them in various stages of building [...]