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  • Growing your business

    « Previous Entries

    How To Use Trade And Consumer Shows To Expand Your Business

    Sunday, July 18th, 2010

    I’m writing this week about this topic because I recently visited my local Chamber of Commerce’s Expo, where about 200 businesses had booths and/or offered food in the food court. What a terrible experience. Not one…not one of the exhibitors had any mechanism to gather the information from a visitor. Why would they need to [...]

    A haircut and a new customer—or how to grow your business

    Friday, May 21st, 2010

    Here’s an experience I just had this week. I was reading my local newspaper, and an ad jumped out at me. It was for a Hair Salon. It stated: “Bring this Ad with you and your first visit is FREE.” I set up an appointment and complimented the owner on her ad. Here’s the interesting [...]

    I Love A Bad Economy!

    Friday, February 12th, 2010

    “I love a Bad Economy.” I heard this statement from a very astute entrepreneur whom I respect a lot. When he made this statement I asked him to explain what he meant. In a simple sentence he said, “Say Goodbye to former competitors.” A bad economy causes a lot of pain. A lot of people [...]

    Inspect What You Expect

    Friday, October 16th, 2009

    To add a little more to my last post, it’s not sufficient to only institute systems that keep the customer/client in mind; it’s also necessary that you inspect those systems. You have to inspect what you inspect. You have to make sure that the systems are performing as you intended and make the adjustments necessary [...]

    How to destroy your marketing brand!

    Saturday, October 10th, 2009

    A few weeks ago, I had a very bad customer service experience.  I’ve known the owner of this restaurant since he was a kid helping his parents in their Deli.  Six weeks ago he opened his restaurant.  I’ve been there nine (9 ) times already with at least 6 people in our party.   I’ve [...]

    Seasonal Tie-Ins

    Friday, March 20th, 2009

    I just returned from the beautiful island of Aruba, walking the beach each day, and seeing the effect the world economy was having on tourism and business in general on the island. The beaches are almost empty, and from what I hear from the Aruba Hotel Association, the island is experiencing a 45% reduction in [...]

    Secrets of Successful Joint Ventures

    Thursday, February 26th, 2009

    I’ve received a few emails asking me to give you more ideas of doing Successful Joint Ventures. Remember, a Joint Venture involves two or more professionals or businesses, who have common prospects, or possibly complementary services.   These entities now join together for mutual marketing and sales, usually for specific prospects.  They will work together to [...]

    Offers That Have Customers Beating A Path To Your Door!

    Saturday, February 7th, 2009

    Before I give you some methods and ideas of offers to get Customers Beating a Path to Your Door, it is important that you understand that the real secret to creating a successful offer is to do the initial research and to find out as much as you can about the individuals whom you are [...]

    Frugal Ways to Market Your Business!

    Saturday, January 10th, 2009

    Every small business has a set budget that they use to market and build their business.  Here are some cost-effective methods that will help you to get your new customers and grow your business. Everyone has a strip shopping center or mall near them.  Wherever there is a grand opening, attend the opening and talk [...]

    Separating Yourself From The Crowd!

    Saturday, December 13th, 2008

    All of us have competition.  Competition is an ugly word but competitors are a fact of life in business.  Your business must compete with other businesses.  You must create an edge separating your business from the competition.  You should learn everything there is to know about your competition and to understand and know what their [...]

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