Growing your business

In my experience, I have found that in order to have a 90% closing ratio on my sales, I have to get the customers to verbalize what is important to them and why it is important. If you don’t get your prospective customers to discover and verbalize these critical elements, your closing ration is going […]

LinkedIn is more than just a place to post your profile and forget about it. You can be more visible on LinkedIn without devoting an enormous amount of time to it. Connections are strengthened when you interact and share ideas and information. A solid network is vital to growing your business.   Here are 6 […]

You may not know this but in the high-fashion industry there is a slang term called: Air Your Coochie What does it really mean? It’s a jargon kicked around by fashion critics to describe a dress that is too short and therefore shows the runway model’s “coochie’ as she struts up and down the catwalk. […]

Everyone reading this blog spends extraordinary hours doing business networking.  All too often there is a general sense that “there must be more.”   As a long-time business networker, please indulge me these thoughts on how to make it better. One of the most enjoyable professional experiences is the “aha” moment that erupts when you are […]

Most business owners fall into the deadly trap of offering a service that people really need… and then wonder why they have trouble setting appointments and getting new business. Are you making this mistake? Do you see it? Did you spot the deadly mistake?   Look closely here… A lot of people need to stop […]

Do you ever wonder why your marketing message does not produce the kind of results that you were hoping for? Have you ever considered that you might not be speaking to the right group of people or perhaps the wrong language? The first thing you need to do is define and identify your ideal customers. […]

This is the single most important skill for a business owner to have. Few do.

In a previous post, I went over ideas on how to Wow a customer. Here’s another thought I had on that topic. The Art of Listening. You are probably saying that you do listen. You hear every word a prospect or customer is saying, or do you? Here is an example of what I mean. […]

Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the […]

There is a lot of power in Coupons.  Notice how Groupon has become a huge phenomenon within the last year. Currently, it is planning an IPO at a valuation of $15 to $25 billion. This is a coupon issuer folks; not a high tech innovator. It has merely taken a thing of value (coupons) and […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.