Grow Sales
« Previous EntriesGrow Your Email List And Watch The Cash Roll In!
Saturday, November 22nd, 2008Here are some ideas for growing your email list so that you can be in constant communication with your prospects and customers.
Email, when used properly, is really a great way to increase your sales and profits. A single email sent to a list of people who have asked to be on your [...]
Dominate Your Market!
Thursday, November 13th, 2008I recently spoke at a friend’s seminar in Los Angeles, and while I was having coffee in the hallway during the break, someone asked me if I would tell him what I thought the most powerful marketing strategy was.
I told him that it didn’t have anything to do with referrals, advertising, or [...]
Bringing In More Customers Using Direct Mail!
Friday, October 24th, 2008If you are currently advertising using TV, Radio or an ad in the newspaper, you can bring in more customers by also using direct mail.
Direct mail puts your message right in front of your prospect in their own home or business. If you send the right mailing to the right list at [...]
Convincing “Almost Customers” To Do Business With You!
Friday, October 17th, 2008Convincing “Almost Customers” to do business with you.
All of us have a hoard of prospects that were initially attracted to us for some reason or another. It could have been your ad that attracted them, a direct mail piece, or any other method you might have used to attract that prospect.
Once you [...]
Are Your Employees Your Ambassadors?
Saturday, October 11th, 2008Are your Employees your Ambassadors?
I recently read an article where Herb Kelleher, the individual who made Southwest Airlines famous, said the following.
“Southwest’s communication, its message, is its people.”
That means that they have trained their employees to be the Ambassadors of their company. If you have flown on Southwest, you know what [...]
The 1000 List And 90% Conversion!
Friday, September 26th, 2008A few weeks ago, I was on a telephone consultation with one of our subscribers and one of the suggestions I gave him was to create a list of the 1,000 individuals or businesses he would like as customers.
I hope all of you have read the life story of David Oglivy, [...]
To Be Or Not To Be Interviewed…That Is The Question!
Friday, September 12th, 2008Yesterday I got to thinking about the many times I’ve been interviewed, or the times I interviewed someone, and I began to think again about how profitable it could be.
Here’s the advice I want to give you in this blog…
Every day, and I do mean every day, in spite of what [...]
How To Make Business Come To You!
Friday, August 15th, 2008I have often heard the following statement… Your marketing’s most important function is to promote your product or service. Wrong.
In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted.
Most of us don’t do business with people we don’t trust. [...]
The Moment of Truth - Making your Competition Irrelevant!
Saturday, August 9th, 2008Here are a few ways I’ve used to make my competition irrelevant.
Focus on the moment of truth, the place or position that your products or services will be offered to the customer. For example, if you have a retail establishment, this may be a wall display or a counter display.
On the [...]
Creating A Customer Before Your Competition!
Wednesday, August 6th, 2008When I had my 35 companies, I created ways to be in touch with my customers constantly. At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button.
One of the companies I had insured [...]