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« Previous EntriesI Love A Bad Economy!
Friday, February 12th, 2010“I love a Bad Economy.”
I heard this statement from a very astute entrepreneur whom I respect a lot. When he made this statement I asked him to explain what he meant.
In a simple sentence he said, “Say Goodbye to former competitors.”
A bad economy causes a lot of pain. A lot of people and [...]
When business gets slow and cash is low, what can you do?
Thursday, October 1st, 2009When Business Gets Slow and cash is low, What can you Do?
There are times when a business goes from generating extra cash to generating not enough cash. Any business that has been around for a few years will experience the ebb and flow of our economy…especially in a recession.
There are several ways [...]
What are you really selling?
Friday, July 24th, 2009Whenever I work with a consulting client, I talk more with the employees than I do with the top management. One of the questions I ask everyone is, “What are you really selling?”
What a question! And what different answers!
Many individuals have a blank look on their faces. And it’s understandable. Many individuals [...]
Tell your story…
Friday, July 10th, 2009I ran across this magazine ad a couple weeks ago. It’s a good ad because it tells a story and is personal (Excuse the quality of the image; I had to copy and scan it.). Take one of your ads and massage it to be like this…to tell a story and be personal. [...]
A Million Dollar Idea
Friday, June 5th, 2009A million dollar idea
Last evening, I had the opportunity to visit my local Chamber of Commerce’s meeting, whereby they had approximately 52 tables set up by various local vendors. They called it “Sizzling Summer Business Expo 2009.”
They also invited all of the restaurants in the area to rent a booth and [...]
Marketing or Selling?
Thursday, April 2nd, 2009Which is more important? Marketing or Selling?
Whenever I do a seminar, or when you look at the questions I receive from my subscribers, there most often is the question of what is more important, Selling or Marketing?
I receive statements such as, “I’ve been going to various seminars, reading many books, and [...]
Promotions You Can Take To The Bank
Friday, March 27th, 2009In my last post, I talked about seasonal tie-ins. Here are more ideas you can use for this Spring season, later seasons in the year, or upcoming holidays, like July 4th, etc.
Now and every day, you need to be out there in front of your clients, showing them exactly why they should [...]
Seasonal Tie-Ins
Friday, March 20th, 2009I just returned from the beautiful island of Aruba, walking the beach each day, and seeing the effect the world economy was having on tourism and business in general on the island.
The beaches are almost empty, and from what I hear from the Aruba Hotel Association, the island is experiencing a 45% [...]
Secrets of Successful Joint Ventures
Thursday, February 26th, 2009I’ve received a few emails asking me to give you more ideas of doing Successful Joint Ventures.
Remember, a Joint Venture involves two or more professionals or businesses, who have common prospects, or possibly complementary services. These entities now join together for mutual marketing and sales, usually for specific prospects.
They will [...]
Offers That Have Customers Beating A Path To Your Door!
Saturday, February 7th, 2009Before I give you some methods and ideas of offers to get Customers Beating a Path to Your Door, it is important that you understand that the real secret to creating a successful offer is to do the initial research and to find out as much as you can about the individuals [...]
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