Grow Sales
« Previous Entries10 Most Important To-Do’s To Have A Successful Business
Sunday, July 25th, 2010The following aren’t necessarily in the order of importance, but if all are implemented you can’t help but succeed. Next to each To-Do is a link for more information: Create Data Base of your clients. You need all pertinent data like name, address, email, spouse’s name, birthday for them and their spouse, and whatever data [...]
A haircut and a new customer—or how to grow your business
Friday, May 21st, 2010Here’s an experience I just had this week. I was reading my local newspaper, and an ad jumped out at me. It was for a Hair Salon. It stated: “Bring this Ad with you and your first visit is FREE.” I set up an appointment and complimented the owner on her ad. Here’s the interesting [...]
I Love A Bad Economy!
Friday, February 12th, 2010“I love a Bad Economy.” I heard this statement from a very astute entrepreneur whom I respect a lot. When he made this statement I asked him to explain what he meant. In a simple sentence he said, “Say Goodbye to former competitors.” A bad economy causes a lot of pain. A lot of people [...]
When business gets slow and cash is low, what can you do?
Thursday, October 1st, 2009When Business Gets Slow and cash is low, What can you Do? There are times when a business goes from generating extra cash to generating not enough cash. Any business that has been around for a few years will experience the ebb and flow of our economy…especially in a recession. There are several ways to [...]
What are you really selling?
Friday, July 24th, 2009Whenever I work with a consulting client, I talk more with the employees than I do with the top management. One of the questions I ask everyone is, “What are you really selling?” What a question! And what different answers! Many individuals have a blank look on their faces. And it’s understandable. Many individuals who [...]
Tell your story…
Friday, July 10th, 2009I ran across this magazine ad a couple weeks ago. It’s a good ad because it tells a story and is personal (Excuse the quality of the image; I had to copy and scan it.). Take one of your ads and massage it to be like this…to tell a story and be personal. Then test [...]
A Million Dollar Idea
Friday, June 5th, 2009A million dollar idea Last evening, I had the opportunity to visit my local Chamber of Commerce’s meeting, whereby they had approximately 52 tables set up by various local vendors. They called it “Sizzling Summer Business Expo 2009.” They also invited all of the restaurants in the area to rent a booth and created an [...]
Marketing or Selling?
Thursday, April 2nd, 2009Which is more important? Marketing or Selling? Whenever I do a seminar, or when you look at the questions I receive from my subscribers, there most often is the question of what is more important, Selling or Marketing? I receive statements such as, “I’ve been going to various seminars, reading many books, and as a [...]
Promotions You Can Take To The Bank
Friday, March 27th, 2009In my last post, I talked about seasonal tie-ins. Here are more ideas you can use for this Spring season, later seasons in the year, or upcoming holidays, like July 4th, etc. Now and every day, you need to be out there in front of your clients, showing them exactly why they should shop or [...]
Seasonal Tie-Ins
Friday, March 20th, 2009I just returned from the beautiful island of Aruba, walking the beach each day, and seeing the effect the world economy was having on tourism and business in general on the island. The beaches are almost empty, and from what I hear from the Aruba Hotel Association, the island is experiencing a 45% reduction in [...]
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