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« Previous EntriesA Million Dollar Idea
Friday, June 5th, 2009A million dollar idea
Last evening, I had the opportunity to visit my local Chamber of Commerce’s meeting, whereby they had approximately 52 tables set up by various local vendors. They called it “Sizzling Summer Business Expo 2009.”
They also invited all of the restaurants in the area to rent a booth and [...]
Marketing or Selling?
Thursday, April 2nd, 2009Which is more important? Marketing or Selling?
Whenever I do a seminar, or when you look at the questions I receive from my subscribers, there most often is the question of what is more important, Selling or Marketing?
I receive statements such as, “I’ve been going to various seminars, reading many books, and [...]
Promotions You Can Take To The Bank
Friday, March 27th, 2009In my last post, I talked about seasonal tie-ins. Here are more ideas you can use for this Spring season, later seasons in the year, or upcoming holidays, like July 4th, etc.
Now and every day, you need to be out there in front of your clients, showing them exactly why they should [...]
Seasonal Tie-Ins
Friday, March 20th, 2009I just returned from the beautiful island of Aruba, walking the beach each day, and seeing the effect the world economy was having on tourism and business in general on the island.
The beaches are almost empty, and from what I hear from the Aruba Hotel Association, the island is experiencing a 45% [...]
Secrets of Successful Joint Ventures
Thursday, February 26th, 2009I’ve received a few emails asking me to give you more ideas of doing Successful Joint Ventures.
Remember, a Joint Venture involves two or more professionals or businesses, who have common prospects, or possibly complementary services. These entities now join together for mutual marketing and sales, usually for specific prospects.
They will [...]
Offers That Have Customers Beating A Path To Your Door!
Saturday, February 7th, 2009Before I give you some methods and ideas of offers to get Customers Beating a Path to Your Door, it is important that you understand that the real secret to creating a successful offer is to do the initial research and to find out as much as you can about the individuals [...]
Separating Yourself From The Crowd!
Saturday, December 13th, 2008All of us have competition. Competition is an ugly word but competitors are a fact of life in business. Your business must compete with other businesses. You must create an edge separating your business from the competition.
You should learn everything there is to know about your competition and to [...]
Grow Your Email List And Watch The Cash Roll In!
Saturday, November 22nd, 2008Here are some ideas for growing your email list so that you can be in constant communication with your prospects and customers.
Email, when used properly, is really a great way to increase your sales and profits. A single email sent to a list of people who have asked to be on your [...]
Dominate Your Market!
Thursday, November 13th, 2008I recently spoke at a friend’s seminar in Los Angeles, and while I was having coffee in the hallway during the break, someone asked me if I would tell him what I thought the most powerful marketing strategy was.
I told him that it didn’t have anything to do with referrals, advertising, or [...]
Bringing In More Customers Using Direct Mail!
Friday, October 24th, 2008If you are currently advertising using TV, Radio or an ad in the newspaper, you can bring in more customers by also using direct mail.
Direct mail puts your message right in front of your prospect in their own home or business. If you send the right mailing to the right list at [...]