Getting Referrals
I have used all types of media from postcards to Money Mailer Coupons to get my message out to the masses. But, out of all of the media that I’m familiar with, I believe that the simple Sales Letter is the most reliable and powerful method of selling any product or service—whether offline or online. Read more..
I recently ran across a referral tool that will boost word-of-mouth for your business. As everyone knows, there is no better way to grow your business than by word of mouth. So instead of writing my normal instructional blog post, I want to tell you about this tool. At first glance, I didn’t see its Read more..
When I started my first company, it was a struggle. Over the years I realized how difficult it was to create a customer, so I decided that I wanted to create companies that would keep customers longer and have them spend more with me. This way they would spend more money with me. I became Read more..
The following 9 ideas have helped me and will help you grow your business on a limited budget when you apply them. If you don’t have a journal, I would suggest that you purchase one at your local Staples. If not grab a sheet of paper. It doesn’t matter what your business is, write down Read more..
Even though it’s one of the most powerful ways to build a business, most business owners don’t send out personal cards because they don’t know what to say or feel it doesn’t apply to them. Do they feel that their business is different from any other business? Let me tell you. It doesn’t matter what Read more..
The following aren’t necessarily in the order of importance, but if all are implemented you can’t help but succeed. Next to each To-Do is a link for more information: Create Data Base of your clients. You need all pertinent data like name, address, email, spouse’s name, birthday for them and their spouse, and whatever data Read more..
Every small business has a set budget that they use to market and build their business. Here are some cost-effective methods that will help you to get your new customers and grow your business. Everyone has a strip shopping center or mall near them. Wherever there is a grand opening, attend the opening and talk Read more..
Online newsletters and ezines are one of the most cost-effective tools you can use to market your business. Customers and prospects who subscribe to your newsletter mailing list are giving you the opportunity to establish a relationship with them. That is very important. It gives you the opportunity to develop a relationship with them. Once Read more..
Here are a few ways I’ve used to make my competition irrelevant. Focus on the moment of truth, the place or position that your products or services will be offered to the customer. For example, if you have a retail establishment, this may be a wall display or a counter display. On the internet this Read more..
Here’s an interesting question: “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.” All I can say is WOW. When I was in the insurance business, I created ways to prospect Read more..