Finding Suspects

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces […]

For many retail and service businesses, Val-Pak and Money Mailers are what they use consistently and what I will call “basic” advertising media.  And they should be.  Their success is because they are “low cost and have a high readership since they go to so many people.  I’ve read that over 80% of the recipients […]

It never fails to astound me that when I’m looking through a magazine or newspaper and reading the ads, that not only do they all look alike and are boring, but almost none of them ask for a response. Go grab a magazine right now and look through the display ads.  You’ll see ads saying […]

The following 9 ideas have helped me and will help you grow your business on a limited budget when you apply them. If you don’t have a journal, I would suggest that you purchase one at your local Staples.  If not grab a sheet of paper.  It doesn’t matter what your business is, write down […]

Every small business has a set budget that they use to market and build their business.  Here are some cost-effective methods that will help you to get your new customers and grow your business. Everyone has a strip shopping center or mall near them.  Wherever there is a grand opening, attend the opening and talk […]

Online newsletters and ezines are one of the most cost-effective tools you can use to market your business. Customers and prospects who subscribe to your newsletter mailing list are giving you the opportunity to establish a relationship with them. That is very important.  It gives you the opportunity to develop a relationship with them. Once […]

Here are some questions I received: 1. How to find “suspects” to talk to (i.e. senior Managers/execs? 2. How to discover/confirm their pain formulate/refine our “mafia offer” addressing that pain? 3. How to repeatedly find lots of suspects to put the Mafia Offer in front of? In reference to question 2, for those of you […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.