Finding Prospects
To Be Or Not To Be Interviewed…That Is The Question!
Friday, September 12th, 2008Yesterday I got to thinking about the many times I’ve been interviewed, or the times I interviewed someone, and I began to think again about how profitable it could be.
Here’s the advice I want to give you in this blog…
Every day, and I do mean every day, in spite of what [...]
The Moment of Truth - Making your Competition Irrelevant!
Saturday, August 9th, 2008Here are a few ways I’ve used to make my competition irrelevant.
Focus on the moment of truth, the place or position that your products or services will be offered to the customer. For example, if you have a retail establishment, this may be a wall display or a counter display.
On the [...]
Creating A Customer Before Your Competition!
Wednesday, August 6th, 2008When I had my 35 companies, I created ways to be in touch with my customers constantly. At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button.
One of the companies I had insured [...]
Marketing With Your Business Card!
Wednesday, July 30th, 2008Whenever I go to a Chamber meeting or a networking function, I’m always astonished at the way individuals meet. When I’ve gathered the business cards that were handed to me, they all looked alike and none of them jumped out at me.
The reason I’m writing about this, is that I just came back [...]
How To Survive This Recession!
Tuesday, July 22nd, 2008When faced with a downturn in the economy, there are a couple big mistakes a business can make:
1. Do nothing
2. Do the wrong thing.
Doing either of these can put the nails in your coffin.
The problem is that the fear of doing the wrong thing often
causes [...]
Postcard Marketing…wonderful ads for your business!
Thursday, July 10th, 2008Postcards are wonderful ads for your business.
We all know that direct mail, is one of the most effective advertising methods that is available to any business…large or small. A way to make direct mail even more successful is to put your message on a postcard.
I’ve used them in various stages of building [...]
How To Promote Your Business With A Book!
Friday, June 27th, 2008Here’s a very interesting question. How does being an author help you promote a business, and what is the best way to market and promote a book?
The answer to the second part depends on the topic of the book and the information that is within its pages. You must determine who the [...]
How To Find More Suspects For Your Mafia Offer
Friday, June 20th, 2008Here are some questions I received: 1. How to find “suspects” to talk to (i.e. senior Managers/execs? 2. How to discover/confirm their pain formulate/refine our “mafia offer” addressing that pain? 3. How to repeatedly find lots of suspects to put the Mafia Offer in front of?
In reference to question 2, for those [...]