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    • Elevator Speech

    Marketing With Your Business Card!

    Wednesday, July 30th, 2008

    Whenever I go to a Chamber meeting or a networking function, I’m always astonished at the way individuals meet.  When I’ve gathered the business cards that were handed to me, they all looked alike and none of them jumped out at me. The reason I’m writing about this, is that I just came back from [...]

    The Easy Way for Anyone to Create an Elevator Speech

    Thursday, May 8th, 2008

     This question applies to every business person even though it was asked by an insurance agent. An elevator speech is a very short, concise oral summation of you, your company, your product, or whatever you’re trying to sell; that’s “sell” in the broadest possible sense.    The purpose of an elevator speech is to capture the [...]