Education based marketing

People understand in the pauses. There are several important aspects to this statement. One is that people can’t buy whatever you are presenting unless they understand it enough to be comfortable going forward and two, when you explain something to people, they need time to absorb each key point. If you run the key points […]

Added Value You’re probably saying, “ What is he saying?” You can call it anything you like. Upsell, etc. To me it is adding onto a sale after a person purchases. Here’s a few examples. In retail it could be when a purchase is made for suede upholstery. You could ask, without hard selling and […]

I have often heard the following statement…  Your marketing’s most important function is to promote your product or service.  Wrong. In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted.  Most of us don’t do business with people we don’t trust.  Even if someone […]

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Wayne
Wayne's Deli, Redbook, N.J.