Differentiaing yourself from your competition

The welcome message you send to subscribers after they sign up for your mailing list will be the first email they receive from you. The question you have to ask yourself is, “Is it making the right first impression?” As a business owner, you know how important a first impression can be. Whether it’s the […]

My insurance agent came over last week to update my portfolio of policies.  I like to make sure I am more than covered. I consider insurance an asset, not an expense. Peace of mind and protection, not a cost. I also consider insurance among the toughest sales in the world. No one wants it, and […]

Don’t use the same old, tired way of saying what you do, by saying your occupation! A little creativity will go a long way and people will remember you more easily because of the unique way you describe yourself.

If you always putting your customer’s interests first, you will find it will help you in ways you may not see at first.

I was recently reminded of Seth Godin’s book with the same title when I was looking at new cars the other day (the original title was: “All Marketers Are Liars”).  The salesman was very polite and talkative, which isn’t bad.  He started telling all kinds of stories, and when I asked him for further information […]

In last week’s blog post, I received the questions below from a couple of our subscribers. First question: My question is with all of the information, marketing, and social media blasting our email or mailbox. All trying to get a min of our attention and gain a response. How do you get the attention of […]

Most small businesses are confused about their marketing message.  Some think that a slogan will suffice, some think that an ad about how great their company is will do, or that saying how long they have been in business will work. How about those companies that think it’s their mission statement and vision statement that […]

There is a very short window of time that you have when you initially contact a new prospect by telephone, in a face-to-face meeting, or networking. If you fail to make an impression quickly, you have tuned them out. Here are some of the things I’ve experienced where the person lost my attention. 1. Opening […]

Season’s Greetings everyone. I wish you and your loved ones a joyous holiday season! Have fun and enjoy your family! Now on to our topic… Can you imagine what your Social Networking followers would think if you sent them a card in the mail? In our predominantly digital world, how much could you stand out […]

Every business person has specific goals they are striving to achieve. These can include everything from increasing their market share and sales, to reducing operating expenses, to streamlining the business, to being creative and taking share from the competition. Here’s another worthy goal. Invest the time to learn the key objectives of each of your […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne's Deli, Redbook, N.J.