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  • 10 Marketing Mistakes
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  • customer surveys

    Coke Fiasco

    Saturday, April 11th, 2009

    I was just thinking about why Coke made the decisions they made when they took the old Coke off the market and created New Coke; it turned out to be a disaster.
    I googled Coke and found out some interesting information that I feel pertains to all of us who are in business.
    In [...]

    What Does Your Customer Really Want?

    Saturday, January 17th, 2009

    In today’s economy, it is critical to know what your Customer’s really want, because you can go off in a direction that could be wrong.
    As businesses individuals, we all think we know what our customers or clients really want.  Unfortunately, what we think they want isn’t necessarily what they really [...]