Customer Retention

Do simple things that will make clients and customers Raving Fans of your business and talk to everyone they know about you.

If you always putting your customer’s interests first, you will find it will help you in ways you may not see at first.

In a previous post, I went over ideas on how to Wow a customer. Here’s another thought I had on that topic. The Art of Listening. You are probably saying that you do listen. You hear every word a prospect or customer is saying, or do you? Here is an example of what I mean. […]

Added Value You’re probably saying, “ What is he saying?” You can call it anything you like. Upsell, etc. To me it is adding onto a sale after a person purchases. Here’s a few examples. In retail it could be when a purchase is made for suede upholstery. You could ask, without hard selling and […]

Because of all of the choices your customers have everything just seems to look alike. How does your business distinguish itself? I have found that it always is the Experience that the customers have with your business. The reality is that the only people who talk about your exceptional service that counts is your customers. […]

A friend of mine, Ron Beard, sent me the link below and I was so impressed with the message that I would like to share with you what I believe to be the most cost effect and creative way to make you business stand-out from the others. Be Creative With Your Customer Service. Make your […]

An ongoing challenge for any company is the retention of customers. It is well known that getting new customers costs much more than maintaining ones already doing business with you. Here are just a few things you can do in the customer care arena to retain customers:  Be Responsive: respond quickly when a customer contacts […]

It always surprises me that most companies never put themselves in their customers’ or prospects’ position.   I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response […]

Every business owner and entrepreneur, knows that if they want to attract and retain more loyal customers, they need to provide high-quality customer service.  Today, the successful ones focus heavily on communicating how valuable their customers are to the company.  But the real question is—do they really value their customer?  Each of us, at some […]

A significant number of people are what I call “participators.”  They appreciate and desire being part of a special group.   They value being with others that have a special or common purpose.   Smart marketers find ways to create this special group and offer exclusivity to that segment of their customers. I call such a […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.