Customer Retention
A friend of mine, Ron Beard, sent me the link below and I was so impressed with the message that I would like to share with you what I believe to be the most cost effect and creative way to make you business stand-out from the others. Be Creative With Your Customer Service. Make your Read more..
An ongoing challenge for any company is the retention of customers. It is well known that getting new customers costs much more than maintaining ones already doing business with you. Here are just a few things you can do in the customer care arena to retain customers: Be Responsive: respond quickly when a customer contacts Read more..
It always surprises me that most companies never put themselves in their customers’ or prospects’ position. I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response Read more..
Every business owner and entrepreneur, knows that if they want to attract and retain more loyal customers, they need to provide high-quality customer service. Today, the successful ones focus heavily on communicating how valuable their customers are to the company. But the real question is—do they really value their customer? Each of us, at some Read more..
A significant number of people are what I call “participators.” They appreciate and desire being part of a special group. They value being with others that have a special or common purpose. Smart marketers find ways to create this special group and offer exclusivity to that segment of their customers. I call such a Read more..
In my various seminars, I’ve heard one statement made over and over again. “Nobody likes a complainer." I differ. I like complainers. Why? Because a complainer is doing me a favor. They are the extension of any research I could ever do. And research is very costly. And they also are not paid but providing Read more..
I recently had an experience I want to share with you. It could have turned out badly, but I want to share with you the way the problem was handled. The week before Christmas I was visiting my daughter in California and we decided to have lunch in one of her favorite restaurants. It is Read more..
In my opinion, a newsletter is the most useful tool in maintaining relationships with customers and keeping them interested in you, your business, your products and your services. Since “publications” get better readership than “sales materials” and articles get more readership than ads, it just makes sense to put your messages into the format of Read more..
Close to 90% of the businesses I consult with never precisely determine the needs, desires, or the requirements of the people to whom they are trying to sell. Few companies seek to meet their customers’ needs. How can you expect to fill someone’s needs and desires, if you never take the time to understand them? Read more..
When I started my first company, it was a struggle. Over the years I realized how difficult it was to create a customer, so I decided that I wanted to create companies that would keep customers longer and have them spend more with me. This way they would spend more money with me. I became Read more..