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  • 10 Marketing Mistakes
    That Steal Your Cash

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    • Customer Retention

    Is your customer always right?

    Friday, July 3rd, 2009

    We have all had miserable experiences, and I hope that we have all learned from those negative experiences.  When business colleague Rich Schefren emailed me this story, I thought it would be important to have you read about it too.  It addresses one of the dilemmas we have to deal with [...]

    Profiting from the news…

    Friday, June 12th, 2009

    I was flying back from a recent trip and was reading an article about a tax loophole that was ideal for businesses in the travel market.  Since three of my consulting clients are involved in the travel industry, I tore the article from the newspaper to copy and send to my [...]

    How to Get a 95% Closing Ratio

    Wednesday, May 28th, 2008

    Here’s an interesting question:
    “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.”
    All I can say is WOW.  When I was in the insurance business, I created ways to [...]