customer acquisition
« Previous EntriesThe No. 1 Strategy For Getting New Customers
Wednesday, September 1st, 2010I’m often asked that if I had only one method of getting new customers, what would it be. My answer is that it would be using endorsed mailings. Endorsed mailings work for any business on a local level, global level, or via the internet. It should be at the forefront of almost any set of [...]
All Marketers Tell Stories
Monday, August 23rd, 2010I was recently reminded of Seth Godin’s book with the same title when I was looking at new cars the other day (the original title was: “All Marketers Are Liars”). The salesman was very polite and talkative, which isn’t bad. He started telling all kinds of stories, and when I asked him for further information [...]
Can You Imagine?
Friday, July 30th, 2010I’ve been posting many ideas and secrets that have helped to create more than 6 million customers over my career, and I’ve been encouraging you to make comments. Some of you have commented and shared your experiences; many others haven’t. Can you imagine if just 10% of the members share an idea or strategy that [...]
10 Most Important To-Do’s To Have A Successful Business
Sunday, July 25th, 2010The following aren’t necessarily in the order of importance, but if all are implemented you can’t help but succeed. Next to each To-Do is a link for more information: Create Data Base of your clients. You need all pertinent data like name, address, email, spouse’s name, birthday for them and their spouse, and whatever data [...]
How To Use Trade And Consumer Shows To Expand Your Business
Sunday, July 18th, 2010I’m writing this week about this topic because I recently visited my local Chamber of Commerce’s Expo, where about 200 businesses had booths and/or offered food in the food court. What a terrible experience. Not one…not one of the exhibitors had any mechanism to gather the information from a visitor. Why would they need to [...]
Three Steps To Creating A Powerful Marketing Message
Thursday, July 8th, 2010Most small businesses are confused about their marketing message. Some think that a slogan will suffice, some think that an ad about how great their company is will do, or that saying how long they have been in business will work. How about those companies that think it’s their mission statement and vision statement that [...]
A haircut and a new customer—or how to grow your business
Friday, May 21st, 2010Here’s an experience I just had this week. I was reading my local newspaper, and an ad jumped out at me. It was for a Hair Salon. It stated: “Bring this Ad with you and your first visit is FREE.” I set up an appointment and complimented the owner on her ad. Here’s the interesting [...]
Profits versus create a customer
Sunday, January 10th, 2010Stop for a moment and ask yourself this question. “What is the purpose of any Business?” Most individuals would say, “To Make a Profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they only [...]
Facebook, Twitter, And New Social Media
Thursday, October 29th, 2009At one of my recent talks, I was asked about the new social media websites and whether attendees should sign up, and how can they use the media to enhance their business. There are lots of opinions in the press about whether the social media work, or whether they are just time wasters. Different people [...]
Secrets of Successful Joint Ventures
Thursday, February 26th, 2009I’ve received a few emails asking me to give you more ideas of doing Successful Joint Ventures. Remember, a Joint Venture involves two or more professionals or businesses, who have common prospects, or possibly complementary services. These entities now join together for mutual marketing and sales, usually for specific prospects. They will work together to [...]
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