customer acquisition
Secrets of Successful Joint Ventures
Thursday, February 26th, 2009I’ve received a few emails asking me to give you more ideas of doing Successful Joint Ventures.
Remember, a Joint Venture involves two or more professionals or businesses, who have common prospects, or possibly complementary services. These entities now join together for mutual marketing and sales, usually for specific prospects.
They will [...]
Willing to innovate like this guy did?
Friday, February 20th, 2009Every time I think of ways for any business to survive good and bad times, I always think of Innovation. If we constantly keep in mind that we should always be thinking of ways to innovate our product or business, we will be ahead of the game.
I recently received an email from [...]
Offers That Have Customers Beating A Path To Your Door!
Saturday, February 7th, 2009Before I give you some methods and ideas of offers to get Customers Beating a Path to Your Door, it is important that you understand that the real secret to creating a successful offer is to do the initial research and to find out as much as you can about the individuals [...]
Frugal Ways to Market Your Business!
Saturday, January 10th, 2009Every small business has a set budget that they use to market and build their business. Here are some cost-effective methods that will help you to get your new customers and grow your business.
Everyone has a strip shopping center or mall near them. [...]
Dominate Your Market!
Thursday, November 13th, 2008I recently spoke at a friend’s seminar in Los Angeles, and while I was having coffee in the hallway during the break, someone asked me if I would tell him what I thought the most powerful marketing strategy was.
I told him that it didn’t have anything to do with referrals, advertising, or [...]
Bringing In More Customers Using Direct Mail!
Friday, October 24th, 2008If you are currently advertising using TV, Radio or an ad in the newspaper, you can bring in more customers by also using direct mail.
Direct mail puts your message right in front of your prospect in their own home or business. If you send the right mailing to the right list at [...]
Are Your Employees Your Ambassadors?
Saturday, October 11th, 2008Are your Employees your Ambassadors?
I recently read an article where Herb Kelleher, the individual who made Southwest Airlines famous, said the following.
“Southwest’s communication, its message, is its people.”
That means that they have trained their employees to be the Ambassadors of their company. If you have flown on Southwest, you know what [...]
The 1000 List And 90% Conversion!
Friday, September 26th, 2008A few weeks ago, I was on a telephone consultation with one of our subscribers and one of the suggestions I gave him was to create a list of the 1,000 individuals or businesses he would like as customers.
I hope all of you have read the life story of David Oglivy, [...]