customer acquisition

Do simple things that will make clients and customers Raving Fans of your business and talk to everyone they know about you.

It isn’t what is inside your envelope that is relevant if your envelope never gets opened.  Just picture what you do when you get your mail. I sit near a trash bin and sort the mail according to pile A and Pile B.  Pile A goes right into the trash bin, most of the time […]

There is a lot of power in Coupons.  Notice how Groupon has become a huge phenomenon within the last year. Currently, it is planning an IPO at a valuation of $15 to $25 billion. This is a coupon issuer folks; not a high tech innovator. It has merely taken a thing of value (coupons) and […]

You are probably wondering, “What is Ken talking about now.”  This one thing that I’m going to go over now will get your mail opened by more people, than if you just sent an envelope. A “Grabber” is something attached to a sales letter and its real purpose is to “get the person’s attention.” It […]

Back on 9/2/2010, I published a blog article entitled “The no. 1 strategy for getting new customers”.  I want to continue that thought here for this reason: many business owners are passing up a large revenue source by not including offline marketing in their marketing arsenal. How would you like to reach 50,000 to 100,000 […]

For many retail and service businesses, Val-Pak and Money Mailers are what they use consistently and what I will call “basic” advertising media.  And they should be.  Their success is because they are “low cost and have a high readership since they go to so many people.  I’ve read that over 80% of the recipients […]

I have used all types of media from postcards to Money Mailer Coupons to get my message out to the masses. But, out of all of the media that I’m familiar with, I believe that the simple Sales Letter is the most reliable and powerful method of selling any product or service—whether offline or online.  […]

It always surprises me that most companies never put themselves in their customers’ or prospects’ position.   I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response […]

It never fails to astound me that when I’m looking through a magazine or newspaper and reading the ads, that not only do they all look alike and are boring, but almost none of them ask for a response. Go grab a magazine right now and look through the display ads.  You’ll see ads saying […]

Whenever I consult with a company, one of the first things I create is a method to capture the names of anyone who inquires about the company or their products. Note.  I didn’t say create a mailing list of their customers.  I said: “capture the names of anyone who inquires about the company or their […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.