competitive intelligence

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces […]

When I think of this topic, I’m reminded of the movie “The Fly.”  Have there ever been times when you wished you were a fly on the wall of your competitor’s office or store?  The good news is that you don’t have to be a fly to gather information about what your competitors are up […]

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