Competing and winning

One of the main reasons “customer satisfaction” is a meaningless statistic is that it is not predictable, let alone measurable, as related to business growth. Right about all customer satisfaction people, from marketing to award companies, are saying to me that I am a “know-nothing” human who has no concept of business. “You must have […]

There is an old adage, “When everybody’s your customer, nobody’s your customer,” and it is absolutely true and very important. Only giant companies have the resources necessary to market a product or service to everybody who can buy it, and it is a terrible mistake for small companies and entrepreneurs to market “broad.” When I […]

My insurance agent came over last week to update my portfolio of policies.  I like to make sure I am more than covered. I consider insurance an asset, not an expense. Peace of mind and protection, not a cost. I also consider insurance among the toughest sales in the world. No one wants it, and […]

What would it take for your business to survive in the face of adversity?  Let’s take a look at the possible bankruptcy filing by Blockbuster Video and what that has to do with you. All over the country there are now chains of stores that have a video dispensing machine where a person can rent […]

“I love a Bad Economy.” I heard this statement from a very astute entrepreneur whom I respect a lot. When he made this statement I asked him to explain what he meant. In a simple sentence he said, “Say Goodbye to former competitors.” A bad economy causes a lot of pain. A lot of people […]

Who’s right?  Who’s wrong? Seth Godin, Chris Anderson, and Malcolm Gladwell are going at it about “FREE”, the book recently written by Chris. Personally, I side with Chris and Seth, even though Malcolm makes a strong argument for his position.  I think it’s clear that if you look at the trends of “free”, you can […]

When I think of this topic, I’m reminded of the movie “The Fly.”  Have there ever been times when you wished you were a fly on the wall of your competitor’s office or store?  The good news is that you don’t have to be a fly to gather information about what your competitors are up […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.