Client conversion
It always surprises me that most companies never put themselves in their customers’ or prospects’ position. I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response Read more..
A couple months ago, I needed to replace a window that broke during a windstorm. I saw an ad in the local newspaper. I noticed it offered a free report, so I decided to contact them instead of going into the yellow pages. I got the report and frankly it was well written and informational. Read more..
In my opinion, a newsletter is the most useful tool in maintaining relationships with customers and keeping them interested in you, your business, your products and your services. Since “publications” get better readership than “sales materials” and articles get more readership than ads, it just makes sense to put your messages into the format of Read more..
Close to 90% of the businesses I consult with never precisely determine the needs, desires, or the requirements of the people to whom they are trying to sell. Few companies seek to meet their customers’ needs. How can you expect to fill someone’s needs and desires, if you never take the time to understand them? Read more..
The following 9 ideas have helped me and will help you grow your business on a limited budget when you apply them. If you don’t have a journal, I would suggest that you purchase one at your local Staples. If not grab a sheet of paper. It doesn’t matter what your business is, write down Read more..
Convincing “Almost Customers” to do business with you. All of us have a hoard of prospects that were initially attracted to us for some reason or another. It could have been your ad that attracted them, a direct mail piece, or any other method you might have used to attract that prospect. Once you have Read more..