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    • Business ideas

    The Moment of Truth - Making your Competition Irrelevant!

    Saturday, August 9th, 2008

    Here are a few ways I’ve used to make my competition irrelevant. 
    Focus on the moment of truth, the place or position that your products or services will be offered to the customer.  For example, if you have a retail establishment, this may be a wall display or a counter display.
    On the [...]

    How To Survive This Recession!

    Tuesday, July 22nd, 2008

    When faced with a downturn in the economy, there are a couple big mistakes a business can make:

    1. Do nothing
    2. Do the wrong thing.

    Doing either of these can put the nails in your coffin.
    The problem is that the fear of doing the wrong thing often
    causes [...]

    Copy This Gasoline JV Idea!

    Wednesday, June 25th, 2008

    About 3 weeks ago, I wrote about the idea that Chrysler had with offering gas as an incentive for purchasing or leasing a car. Since then, I’ve come across a few other innovative ways to use this “problem” to your advantage.
    You should take a few minutes and just sit back and [...]

    Gas at $2.99

    Saturday, June 7th, 2008

    Normally I’m answering questions from the subscribers, but today I want to write about something I think is very important to all of you. 
    The topic is to capitalize whenever key news is made, or any other problem area of life for which someone comes up with a solution.  In this case [...]

    How to Get a 95% Closing Ratio

    Wednesday, May 28th, 2008

    Here’s an interesting question:
    “I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.”
    All I can say is WOW.  When I was in the insurance business, I created ways to [...]

    Get Started On Your Business Ideas

    Wednesday, May 7th, 2008

    Here’s a question I received:
    “I faithfully read your Marketing Tips every week and I must say that they are fantastic and very enlightening.  Since you have started so many businesses and made them successful, I want to ask you this…l have many great ideas, but I do not seem to be able to get started.  [...]