Business ideas
Domino’s pizza, sneezing employees, and your reputation…
Saturday, May 30th, 2009I was watching the morning news, and the reporters were talking about a video that was on You Tube about Domino’s Pizza, and about how two of their employees in North Carolina taped themselves sticking sticks of cheese up their nose and sneezing into a sandwich, and using the cheese sticks they [...]
On Seth Godin and Innovation
Saturday, May 23rd, 2009I recently read Seth Godin’s blog about change and it reminded me of the blog article I wrote about Innovation a few weeks ago.
Here’s what Seth says, "In down economies, the only thing that’s going to change things is changing things. This is hard for a lot of marketers who are [...]
Helpful hint…
Friday, April 17th, 2009Last month, I flew from Aruba to Las Vegas to attend the Speakers & Authors Networking Group Event. When the event was over 3 days later, I flew back to Aruba.
The reason I went to all of this trouble of flying, is because I’m still investing in myself and still learning from others. [...]
The Moment of Truth – Making your Competition Irrelevant!
Saturday, August 9th, 2008Here are a few ways I’ve used to make my competition irrelevant.
Focus on the moment of truth, the place or position that your products or services will be offered to the customer. For example, if you have a retail establishment, this may be a wall display or a counter display.
On the [...]
How To Survive This Recession!
Tuesday, July 22nd, 2008When faced with a downturn in the economy, there are a couple big mistakes a business can make:
1. Do nothing
2. Do the wrong thing.
Doing either of these can put the nails in your coffin.
The problem is that the fear of doing the wrong thing often
causes [...]
Copy This Gasoline JV Idea!
Wednesday, June 25th, 2008About 3 weeks ago, I wrote about the idea that Chrysler had with offering gas as an incentive for purchasing or leasing a car. Since then, I’ve come across a few other innovative ways to use this “problem” to your advantage.
You should take a few minutes and just sit back and [...]
Gas at $2.99
Saturday, June 7th, 2008Normally I’m answering questions from the subscribers, but today I want to write about something I think is very important to all of you.
The topic is to capitalize whenever key news is made, or any other problem area of life for which someone comes up with a solution. In this case [...]
How to Get a 95% Closing Ratio
Wednesday, May 28th, 2008Here’s an interesting question:
“I’m a personal lines insurance agent, and I would like to be able to have a 95% closing ratio, high retention, and a great system for getting my clients to give me referrals.”
All I can say is WOW. When I was in the insurance business, I created ways to [...]
Get Started On Your Business Ideas
Wednesday, May 7th, 2008Here’s a question I received:
“I faithfully read your Marketing Tips every week and I must say that they are fantastic and very enlightening. Since you have started so many businesses and made them successful, I want to ask you this…l have many great ideas, but I do not seem to be able to get started. [...]












