Attract more customers
7 Ways To Quickly Lose A Prospect’s Attention
Saturday, February 6th, 2010There is a very short window of time that you have when you initially contact a new prospect by telephone, in a face-to-face meeting, or networking. If you fail to make an impression quickly, you have tuned them out.
Here are some of the things I’ve experienced where the person lost my [...]
Facebook, Twitter, And New Social Media
Thursday, October 29th, 2009At one of my recent talks, I was asked about the new social media websites and whether attendees should sign up, and how can they use the media to enhance their business.
There are lots of opinions in the press about whether the social media work, or whether they are just [...]
Who’s Right? Who’s Wrong?
Thursday, September 3rd, 2009Who’s right? Who’s wrong?
Seth Godin, Chris Anderson, and Malcolm Gladwell are going at it about “FREE”, the book recently written by Chris.
Personally, I side with Chris and Seth, even though Malcolm makes a strong argument for his position.
I think it’s clear that if you look at the trends of “free”, [...]
What are you really selling?
Friday, July 24th, 2009Whenever I work with a consulting client, I talk more with the employees than I do with the top management. One of the questions I ask everyone is, “What are you really selling?”
What a question! And what different answers!
Many individuals have a blank look on their faces. And it’s understandable. Many individuals [...]
Seasonal Tie-Ins
Friday, March 20th, 2009I just returned from the beautiful island of Aruba, walking the beach each day, and seeing the effect the world economy was having on tourism and business in general on the island.
The beaches are almost empty, and from what I hear from the Aruba Hotel Association, the island is experiencing a 45% [...]
Secrets of Successful Joint Ventures
Thursday, February 26th, 2009I’ve received a few emails asking me to give you more ideas of doing Successful Joint Ventures.
Remember, a Joint Venture involves two or more professionals or businesses, who have common prospects, or possibly complementary services. These entities now join together for mutual marketing and sales, usually for specific prospects.
They will [...]
Offers That Have Customers Beating A Path To Your Door!
Saturday, February 7th, 2009Before I give you some methods and ideas of offers to get Customers Beating a Path to Your Door, it is important that you understand that the real secret to creating a successful offer is to do the initial research and to find out as much as you can about the individuals [...]