Attract more customers
In a previous post, I went over ideas on how to Wow a customer. Here’s another thought I had on that topic. The Art of Listening. You are probably saying that you do listen. You hear every word a prospect or customer is saying, or do you? Here is an example of what I mean. Read more..
Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the Read more..
Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces Read more..
Here are two lessons I want to share with you. I recently got back home after being away for three months. In opening the mail I noticed a flyer from a jewelry store. I don’t know if you are familiar with the Pandora line of bracelets and charms, but the line is designed to keep Read more..
There is a lot of power in Coupons. Notice how Groupon has become a huge phenomenon within the last year. Currently, it is planning an IPO at a valuation of $15 to $25 billion. This is a coupon issuer folks; not a high tech innovator. It has merely taken a thing of value (coupons) and Read more..
For many retail and service businesses, Val-Pak and Money Mailers are what they use consistently and what I will call “basic” advertising media. And they should be. Their success is because they are “low cost and have a high readership since they go to so many people. I’ve read that over 80% of the recipients Read more..
It always surprises me that most companies never put themselves in their customers’ or prospects’ position. I say this because I see so many companies that make doing business with them so hard. For example, if someone calls your company and a telephone operator is their first contact, can that operator make a compelling response Read more..
A couple months ago, I needed to replace a window that broke during a windstorm. I saw an ad in the local newspaper. I noticed it offered a free report, so I decided to contact them instead of going into the yellow pages. I got the report and frankly it was well written and informational. Read more..
Each of us has a customer that had such a wonderful experience in doing business with us that they rave to others about that experience. This should be capitalized on and used to promote your business. Remember Victor Kiam? He was enormously successful for quite awhile with his commercials for Remington. This was his statement. Read more..
I spent almost 5 hours trick or treating with my grandchildren. It wasn’t house to house like it was years ago. Today it was a section of three local towns that had almost 10 blocks of stores. I bet in the three towns that I took my grandchildren, there were at least 100 businesses in Read more..