Attract more customers
« Previous EntriesThe No. 1 Strategy For Getting New Customers
Wednesday, September 1st, 2010I’m often asked that if I had only one method of getting new customers, what would it be. My answer is that it would be using endorsed mailings. Endorsed mailings work for any business on a local level, global level, or via the internet. It should be at the forefront of almost any set of [...]
All Marketers Tell Stories
Monday, August 23rd, 2010I was recently reminded of Seth Godin’s book with the same title when I was looking at new cars the other day (the original title was: “All Marketers Are Liars”). The salesman was very polite and talkative, which isn’t bad. He started telling all kinds of stories, and when I asked him for further information [...]
Share Your Genius
Sunday, August 8th, 2010In last week’s blog post, I received the questions below from a couple of our subscribers. First question: My question is with all of the information, marketing, and social media blasting our email or mailbox. All trying to get a min of our attention and gain a response. How do you get the attention of [...]
Three Steps To Creating A Powerful Marketing Message
Thursday, July 8th, 2010Most small businesses are confused about their marketing message. Some think that a slogan will suffice, some think that an ad about how great their company is will do, or that saying how long they have been in business will work. How about those companies that think it’s their mission statement and vision statement that [...]
The Biggest Mistake You Can Make
Saturday, June 26th, 2010As I travel, I have an opportunity to read many ads in many magazines and newspapers. What disturbs me is that 99% of them are downright dull and I often yawn when reading them. As the saying goes, “How you say something is just as important as what you say.” An ad should be similar [...]
A haircut and a new customer—or how to grow your business
Friday, May 21st, 2010Here’s an experience I just had this week. I was reading my local newspaper, and an ad jumped out at me. It was for a Hair Salon. It stated: “Bring this Ad with you and your first visit is FREE.” I set up an appointment and complimented the owner on her ad. Here’s the interesting [...]
7 Ways To Quickly Lose A Prospect’s Attention
Saturday, February 6th, 2010There is a very short window of time that you have when you initially contact a new prospect by telephone, in a face-to-face meeting, or networking. If you fail to make an impression quickly, you have tuned them out. Here are some of the things I’ve experienced where the person lost my attention. 1. Opening [...]
Facebook, Twitter, And New Social Media
Thursday, October 29th, 2009At one of my recent talks, I was asked about the new social media websites and whether attendees should sign up, and how can they use the media to enhance their business. There are lots of opinions in the press about whether the social media work, or whether they are just time wasters. Different people [...]
Who’s Right? Who’s Wrong?
Thursday, September 3rd, 2009Who’s right? Who’s wrong? Seth Godin, Chris Anderson, and Malcolm Gladwell are going at it about “FREE”, the book recently written by Chris. Personally, I side with Chris and Seth, even though Malcolm makes a strong argument for his position. I think it’s clear that if you look at the trends of “free”, you can [...]
What are you really selling?
Friday, July 24th, 2009Whenever I work with a consulting client, I talk more with the employees than I do with the top management. One of the questions I ask everyone is, “What are you really selling?” What a question! And what different answers! Many individuals have a blank look on their faces. And it’s understandable. Many individuals who [...]
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