Attract More Clients
« Previous Entries7 Ways To Quickly Lose A Prospect’s Attention
Saturday, February 6th, 2010There is a very short window of time that you have when you initially contact a new prospect by telephone, in a face-to-face meeting, or networking. If you fail to make an impression quickly, you have tuned them out.
Here are some of the things I’ve experienced where the person lost my [...]
Facebook, Twitter, And New Social Media
Thursday, October 29th, 2009At one of my recent talks, I was asked about the new social media websites and whether attendees should sign up, and how can they use the media to enhance their business.
There are lots of opinions in the press about whether the social media work, or whether they are just [...]
Who’s Right? Who’s Wrong?
Thursday, September 3rd, 2009Who’s right? Who’s wrong?
Seth Godin, Chris Anderson, and Malcolm Gladwell are going at it about “FREE”, the book recently written by Chris.
Personally, I side with Chris and Seth, even though Malcolm makes a strong argument for his position.
I think it’s clear that if you look at the trends of “free”, [...]
What are you really selling?
Friday, July 24th, 2009Whenever I work with a consulting client, I talk more with the employees than I do with the top management. One of the questions I ask everyone is, “What are you really selling?”
What a question! And what different answers!
Many individuals have a blank look on their faces. And it’s understandable. Many individuals [...]
Tell your story…
Friday, July 10th, 2009I ran across this magazine ad a couple weeks ago. It’s a good ad because it tells a story and is personal (Excuse the quality of the image; I had to copy and scan it.). Take one of your ads and massage it to be like this…to tell a story and be personal. [...]
Seasonal Tie-Ins
Friday, March 20th, 2009I just returned from the beautiful island of Aruba, walking the beach each day, and seeing the effect the world economy was having on tourism and business in general on the island.
The beaches are almost empty, and from what I hear from the Aruba Hotel Association, the island is experiencing a 45% [...]
Secrets of Successful Joint Ventures
Thursday, February 26th, 2009I’ve received a few emails asking me to give you more ideas of doing Successful Joint Ventures.
Remember, a Joint Venture involves two or more professionals or businesses, who have common prospects, or possibly complementary services. These entities now join together for mutual marketing and sales, usually for specific prospects.
They will [...]
Grow Your Email List And Watch The Cash Roll In!
Saturday, November 22nd, 2008Here are some ideas for growing your email list so that you can be in constant communication with your prospects and customers.
Email, when used properly, is really a great way to increase your sales and profits. A single email sent to a list of people who have asked to be on your [...]
Dominate Your Market!
Thursday, November 13th, 2008I recently spoke at a friend’s seminar in Los Angeles, and while I was having coffee in the hallway during the break, someone asked me if I would tell him what I thought the most powerful marketing strategy was.
I told him that it didn’t have anything to do with referrals, advertising, or [...]
Bringing In More Customers Using Direct Mail!
Friday, October 24th, 2008If you are currently advertising using TV, Radio or an ad in the newspaper, you can bring in more customers by also using direct mail.
Direct mail puts your message right in front of your prospect in their own home or business. If you send the right mailing to the right list at [...]