Attract More Clients
Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the Read more..
Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces Read more..
There is a lot of power in Coupons. Notice how Groupon has become a huge phenomenon within the last year. Currently, it is planning an IPO at a valuation of $15 to $25 billion. This is a coupon issuer folks; not a high tech innovator. It has merely taken a thing of value (coupons) and Read more..
For many retail and service businesses, Val-Pak and Money Mailers are what they use consistently and what I will call “basic” advertising media. And they should be. Their success is because they are “low cost and have a high readership since they go to so many people. I’ve read that over 80% of the recipients Read more..
A couple months ago, I needed to replace a window that broke during a windstorm. I saw an ad in the local newspaper. I noticed it offered a free report, so I decided to contact them instead of going into the yellow pages. I got the report and frankly it was well written and informational. Read more..
Each of us has a customer that had such a wonderful experience in doing business with us that they rave to others about that experience. This should be capitalized on and used to promote your business. Remember Victor Kiam? He was enormously successful for quite awhile with his commercials for Remington. This was his statement. Read more..
I spent almost 5 hours trick or treating with my grandchildren. It wasn’t house to house like it was years ago. Today it was a section of three local towns that had almost 10 blocks of stores. I bet in the three towns that I took my grandchildren, there were at least 100 businesses in Read more..
Close to 90% of the businesses I consult with never precisely determine the needs, desires, or the requirements of the people to whom they are trying to sell. Few companies seek to meet their customers’ needs. How can you expect to fill someone’s needs and desires, if you never take the time to understand them? Read more..
The following 9 ideas have helped me and will help you grow your business on a limited budget when you apply them. If you don’t have a journal, I would suggest that you purchase one at your local Staples. If not grab a sheet of paper. It doesn’t matter what your business is, write down Read more..
I’m often asked that if I had only one method of getting new customers, what would it be. My answer is that it would be using endorsed mailings. Endorsed mailings work for any business on a local level, global level, or via the internet. It should be at the forefront of almost any set of Read more..