Attract More Clients

An easy way to create loyalty from existing customers and also new ones – without spending a lot of money

Do simple things that will make clients and customers Raving Fans of your business and talk to everyone they know about you.

Communicating is always the key to building with prospects who become clients.

Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the […]

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces […]

There is a lot of power in Coupons.  Notice how Groupon has become a huge phenomenon within the last year. Currently, it is planning an IPO at a valuation of $15 to $25 billion. This is a coupon issuer folks; not a high tech innovator. It has merely taken a thing of value (coupons) and […]

For many retail and service businesses, Val-Pak and Money Mailers are what they use consistently and what I will call “basic” advertising media.  And they should be.  Their success is because they are “low cost and have a high readership since they go to so many people.  I’ve read that over 80% of the recipients […]

A couple months ago, I needed to replace a window that broke during a windstorm.  I saw an ad in the local newspaper.  I noticed it offered a free report, so I decided to contact them instead of going into the yellow pages. I got the report and frankly it was well written and informational.  […]

Each of us has a customer that had such a wonderful experience in doing business with us that they rave to others about that experience.  This should be capitalized on and used to promote your business. Remember Victor Kiam?  He was enormously successful for quite awhile with his commercials for Remington.  This was his statement.  […]

I spent almost 5 hours trick or treating with my grandchildren.  It wasn’t house to house like it was years ago.  Today it was a section of three local towns that had almost 10 blocks of stores.  I bet in the three towns that I took my grandchildren, there were at least 100 businesses in […]

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Testimonials

"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.