Affluent Customers

For many retail and service businesses, Val-Pak and Money Mailers are what they use consistently and what I will call “basic” advertising media.  And they should be.  Their success is because they are “low cost and have a high readership since they go to so many people.  I’ve read that over 80% of the recipients […]

The following question was sent in: How to get high end customers? A method that I created years ago helped me reach and persuade affluent prospects to call me for appointments. The following is a letter I used to get appointments. The headline was: “Linda, Here’s How To Solve One Of Your Biggest Headaches!” On […]

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"Ken, your ideas have been a tremendous help in increasing my bottom line. In the first six months I've had a 32.7% increase in business."

Wayne
Wayne's Deli, Redbook, N.J.