Advertising
Three Steps To Creating A Powerful Marketing Message
Thursday, July 8th, 2010Most small businesses are confused about their marketing message. Some think that a slogan will suffice, some think that an ad about how great their company is will do, or that saying how long they have been in business will work. How about those companies that think it’s their mission statement and vision statement that [...]
The Biggest Mistake You Can Make
Saturday, June 26th, 2010As I travel, I have an opportunity to read many ads in many magazines and newspapers. What disturbs me is that 99% of them are downright dull and I often yawn when reading them. As the saying goes, “How you say something is just as important as what you say.” An ad should be similar [...]
Know What Your Customer Expects Before You Advertise
Saturday, March 6th, 2010Most business owners know the demographic information about their customers, but this in only half of the battle. To me, the most important item is to determine how your customer typically learns about your product or service and what motivates them to buy. Once you have identified who your likely prospects are, you must then [...]