Advertising

Pro’s and con’s of video marketing.

Many of you don’t do Yellow Page advertising anymore, but for those of you that do, here’s what I suggest. When someone is looking in the yellow pages, they are actually ready to buy, so your ad has got to jump out at them, and then have them contact you instead of all of the […]

Probably 99.9 times out of 100 prospects, will not spend the time to read your unsolicited ad or direct mail piece. The reason is that you are “interrupting their lives.” The simple act of having an ad or sales letter before a prospect will bring them to the proverbial “fork in the Road” and forces […]

There is a lot of power in Coupons.  Notice how Groupon has become a huge phenomenon within the last year. Currently, it is planning an IPO at a valuation of $15 to $25 billion. This is a coupon issuer folks; not a high tech innovator. It has merely taken a thing of value (coupons) and […]

For many retail and service businesses, Val-Pak and Money Mailers are what they use consistently and what I will call “basic” advertising media.  And they should be.  Their success is because they are “low cost and have a high readership since they go to so many people.  I’ve read that over 80% of the recipients […]

Most small businesses are confused about their marketing message.  Some think that a slogan will suffice, some think that an ad about how great their company is will do, or that saying how long they have been in business will work. How about those companies that think it’s their mission statement and vision statement that […]

As I travel, I have an opportunity to read many ads in many magazines and newspapers.  What disturbs me is that 99% of them are downright dull and I often yawn when reading them. As the saying goes, “How you say something is just as important as what you say.” An ad should be similar […]

Most business owners know the demographic information about their customers, but this in only half of the battle.  To me, the most important item is to determine how your customer typically learns about your product or service and what motivates them to buy. Once you have identified who your likely prospects are, you must then […]

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Wayne's Deli, Redbook, N.J.