Capturing Post-Purchase Opportunities
So you’ve created the product, you’ve marketed it around, and you finally created the customer.
Now, you might think that you’re all set. But in reality, the real fun has just begun…
Many individuals in business think that once a person becomes a customer, their job is over.
They are missing out on crucial additional revenue opportunities by failing to engage in post-purchase communications.
Engaging customers immediately after they make a purchase creates an opportunity for add-on recommendations
It’s also important to remember to send the “welcome” email to them.
The following should be implemented:
- Have a system of timely follow-up communications.
After a customer makes a purchase, you can follow up with personalized suggestions for products they may be interested in based on that purchase. By sending out a timely “Thank you for your purchase” email, you can suggest products that would complement the recently purchased items or products.
- Grab the opportunity to ask them to complete a survey.
Once your customer has received the product or used your service, send them a survey asking for feedback on their experience. Or, you can ask them what motivated them to make their purchase from you rather than your competitor. This way you can create your Unique Selling Proposition (USP).
I see so many business owners overlook these two post-purchase steps. There is so much additional revenue that can be gained by having a systematic follow-up procedure after a person becomes your customer.
And never ever forget to communicate with each customer consistently, at least once a quarter if not more often. Never ever let them think you forgot about them.
Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…
If you need step-by-step instructions on how to implement this and other ideas I give on creating customers, just visit Build Your Business Fast Academy and sign up for my one-on-one coaching program.
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