Can You Imagine?

I’ve been posting many ideas and secrets that have helped to create more than 6 million customers over my career, and I’ve been encouraging you to make comments.  Some of you have commented and shared your experiences; many others haven’t.

Can you imagine if just 10% of the members share an idea or strategy that could help other members…just one idea?

Today’s economy is one that we haven’t seen before in our lifetimes, and if we group together to help one another, we can all survive this economic downturn.
 
Let’s do it together.  Let’s help one another.  What would happen if we gave one another just one idea in answer to any question we may have regarding growing our businesses or creating customers?  I’m sure that we have a wide range of expertise within this group that would make a difference in the growth of our companies.

I want to help everyone in this group grow their business and create more customers.  If you had the opportunity to ask just one question about finding a solution to one problem you are having in growing your business, or in creating customers, what would it be?

I am hoping that when you ask the question, you will receive dozens of possible solutions to your question from the group.   Post your question in the comment section below.


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14 Responses to “Can You Imagine?”

  1. Questions:
    1. What is the most effective way to reach decision makers in mid size companies?
    2. Is it better to reach an HR director or a CFO?
    Background: I am looking to market an employee benefit program. This is a services that may already been provided by HR with limited success.

    [Reply]

    Ken Varga Reply:

    @Katalin Goencz,
    Hi Katalin, I’ve found that the best way to reach decision makers is usually through joining the same organizations they belong to and meeting them this way. The difficult thing of course is finding that information. Because mid-sized companies are private companies, information about them is not as readily available as with a public company. Trade shows are another good way to meet them. One of the ways that can work well is to join a social media group like Linkedin, where you can start linking up with employees of the company, or even the decision makers themselves.

    Of course, when you meet the decision makers, you want to have a problem solution that makes them sit up and listen. It shouldn’t be just a “better” solution; everybody has a “better” solution. Your solution should be different and outstanding. To come up with a different and outstanding solution, you should research the company and its executives to find out what unique problems they are trying to solve, then match your solution to a specific problem. This is easier said than done, but is essential to standing out and getting heard.

    Once you know the solution you are going to present, you can start sending educational pieces about the problem/solution to the decision maker. Maybe send something once a week that establishes a relationship, shows them that you are an expert, and that you know what you are talking about. Don’t try to sell them; just educate them. After several weeks of educating them, you can introduce your solution and ask for an appointment.

    Regarding whom to go after depends on who has the specific problem you are targeting. Generally, with an employee benefit program you would target the HR director, but depending on the solution you come up with, it may be the CFO or another decision maker.

    [Reply]

  2. Ken
    The Economic downturn as you know is the worst since the Great Depression.
    The customer is King and we should never forget that he is the corner stone of every successful business. I try to treat every one of my subscribers to my news letter as though they are family. I take the time to talk to every subscriber if they call with a question. The news letter was started a year ago and continues to grow. The basics of customer service which you continue to advocate Ken can make a big difference in these tough times. Straightmoneyanalysis.com takes the phone calls of our subscribers it has made a huge difference in our success.

    Joseph E. Meyer

    [Reply]

    Ken Varga Reply:

    @Joseph E. Meyer,
    Congratulations Joseph!

    [Reply]

  3. Michael says:

    My quesiton is with all of the information, marketing, and social media blasting our email or mailbox. All trying to get a min of our attention and gain a response. How do you get the attention of your target market?

    [Reply]

    Ken Varga Reply:

    @Michael,
    Hi Michael, the solution is you have to find a way to stand out. You have to stand above the crowd, so when the market looks out, it sees you. I have talked about different ways to do that in my past newsletter issues. Currently, I’m creating a program that will give my subscribers a more predictable way to do that. I’ll let you know when the program is ready.

    [Reply]

  4. [...] Can You Imagine? [...]

  5. Karen Smith says:

    Sometimes I think you need to take a risk, do something that no one else is doing. I wanted to sell cowboy boots online. This is a tight group of folks that mainly make their own custom boots I called up the most expensive boot maker and received permission to se]l his boots online. My URL is http://www.ifyoucanaffordit.com – not a name most people would choose, but it stands out from the rest, I rank for my main keyword, custom cowboy boots and customers tell me they don’t forget my URL. Risk taking does not always have to involve money. Think of ways to surprise people.

    [Reply]

    Ken Varga Reply:

    @Karen Smith,
    Congratulations Karen! Your URL is memorable. The funny thing is, even though the name may suggest that the site is only for the “wealthy”, it will also most likely draw others who, out of curiosity, want to know if they can afford it, and also draw those who want to associate themselves with the “wealthy”. Keep us informed about how things work out. By the way, great looking boots!

    [Reply]

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    [Reply]

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    [Reply]

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    [Reply]

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    [Reply]

  10. Ken Varga says:

    @Floyd Eschenbacher, Thank you Floyd.

    [Reply]

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