http://www.kenvarga.com/news/building-your-brand/ Acquire new customers and prospects rapidly, and turn them into lifelong customers. Mon, 22 Feb 2010 10:52:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.kenvarga.com/news/building-your-brand/comment-page-1/#comment-120 Ted Hurlbut Thu, 02 Jul 2009 21:37:59 +0000 http://www.kenvarga.com/news/?p=269#comment-120 In retail, the essence of the banner (brand) is what the customer experiences in the store. Is it unique? Is it compelling? Is it memorable? For independent retailers, this is the key to creating differention, and being able to earn full retails and margins. In retail, the essence of the banner (brand) is what the customer experiences in the store. Is it unique? Is it compelling? Is it memorable? For independent retailers, this is the key to creating differention, and being able to earn full retails and margins.

]]>