Building Rapport to Get More Sales
You may not know this but in the high-fashion industry there is a slang term called:
Air Your Coochie
What does it really mean?
It’s a jargon kicked around by fashion critics to describe a dress that is too short and therefore shows the runway model’s “coochie’ as she struts up and down the catwalk.
Why is this term good news for us as marketers?
Not because we are sick and twisted perverts but because if you want your customers to bond with you and your customers’ newsletters to be highly successful, then you must…..
Air your coochie.
You must tell your audience about your life…
And that goes double if you are in an uptight industry.
Your audience wants to know what makes you tick and when done right, with a bit of tack, this will turn your customers into ravenous fans.
Now, of course, there is an art to this.
It’s not like you want to go on a rant about the time you got a DUI after you ran a stoplight, or got tossed in the can for being a reckless bozo.
I’m talking about adding fun details about your life to your prospects and customers, even if it’s in your newsletters or emails to them.
Like the fact that you eat strawberries on top of your fruity pebbles.
Or the fact that you leather-up over the weekend, hop on your Harley Hogg, and get your cycling groove on.
The point is that nobody wants to hear about your business at this point in time, but they do want you to share some of yourself in your communications with them.
So, share with them odd things about yourself that they might just relate to.
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