Bringing In More Customers Using Direct Mail!

If you are currently advertising using TV, Radio or an ad in the newspaper, you can bring in more customers by also using direct mail.

Direct mail puts your message right in front of your prospect in their own home or business. If you send the right mailing to the right list at the right time, your direct mail is cost-efficient and an easy way to get customer attention and sales.

Here are a few ways that I’ve used direct mail in a few of my businesses.

As a reminder:  Car dealers and other businesses who rely on residual income a number of times during the year, use this tool very well. 

In this fast paced world that we live in, it is hard enough to remember birthdays, let alone when our last doctor visit was.  That is where your direct mail piece comes in. 

A reminder could be anything from a postcard reminding your customer when they are due for an oil change, or a suggestion to repeat the purchase of a birthday cake.

As long as the service or product is something that needs to be repeated or gets used up, this method will work for your business. Your customer will appreciate this service and will be happy that you provided them with such individual attention.

As a promotion. I don’t think there is a customer who doesn’t like to save money.  This is a great method to grab attention and offer an opportunity to save money.

Sending a postcard with a chance to win a new product or offering $20 off a purchase of $60 or more, will inform new and existing customers about what you have to offer and induce them to visit your place of business again.

Make sure you set an expiration date and make it prominent on the mailing so that your customer will rush to save money NOW, before the promotion is over. You can simply say that those taking advantage of this offer within the next 5 days, before (date) will receive (such and such).

To notify your customers of New Products or Services. It is always an exciting time for any business when they decide to offer a new service or handle a new product. This is a great time to share this excitement with your customers.  For example, if you sell software, you can say that you developed an update that will enhance their ability to (whatever) by 45%, therefore saving (Xdollars). The more specific you are, the more you will educate and motivate your customer to take advantage of the offer. Whatever business or service you are in, you can utilize this method to increase sales. Your customers will appreciate your honesty.  And don’t forget the human nature side of this method…people like to be kept informed.

The best way to keep your customers informed is by sending them a newsletter.  In your newsletter, you may want to include articles that relate to your business, special offers, or even stories about your staff.

When customers and prospects see your newsletter on a regular basis, they will start to remember you and your company as an authority and a reliable source for the products and services you sell.  There are several newsletter software programs that you can choose from to format a newsletter.  There are even online programs you can use at very inexpensive prices.  We use a service called Constant Contact.

Here is a very important point.  As you utilize direct mail in your business, be very careful not to bombard the customers with mail. A barrage of mail may invoke an unfavorable response whenever your company is mentioned.

If you have successfully used direct mail in other ways, let us hear what you’ve done. Leave a comment in the Comment section of this blog article.

 


Technorati Tags: ,

21 Responses to “Bringing In More Customers Using Direct Mail!”

  1. I really wanted to write down a simple word so as to thank you for all the nice suggestions you are writing at this site. My rather long internet search has finally been honored with reliable facts and strategies to write about with my close friends. I would state that that most of us readers are quite fortunate to dwell in a good site with so many marvellous professionals with insightful points. I feel rather grateful to have discovered the web page and look forward to really more awesome minutes reading here. Thanks a lot again for everything.

    [Reply]

  2. Ann says:

    Such a great post! I have no clue how you wrote this report..it’d take me weeks. Well worth it though, I’d suspect. Have you considered selling banners on your website?

    [Reply]

  3. Johann says:

    Oh, a wonderful text! No idea how you wrote this post..it’d take me long hours. Well worth it though, I’d assume. Have you considered selling banners on your website?

    [Reply]

  4. Angela says:

    Such a wonderful analysis! No idea how you were able to say this post..it’d take me long hours. Well worth it though, I’d suspect. Have you considered selling advertising space on your blog?

    [Reply]

    Ken Varga Reply:

    @Angela, Hi Angela.

    I am very glad you found the information so useful.

    As far as being able to write it, when you are passionate about something, words flow pretty easy. And it doesn’t hurt I have been in this field a very long time!

    As far as advertising space on the site, the jury is still out on that for me.

    [Reply]

  5. Hey! This is kind of off topic but I need some guidance from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to begin. Do you have any tips or suggestions? Appreciate it

    [Reply]

    Artie Reply:

    @Sigrid Alambar, Hi Sigrid. It is actually very easy to start a blog. WordPress.com is very consumer friendly and you should be able to create a blog within a very short while. Google “how to start a blog” if you want more technical answers but the framework of any blog sites like WordPress make it really simply. You just need to rely on creativity and great content to make it a successful endeavor.

    [Reply]

  6. Vern Jun says:

    If you haven’t tried to publish this type of article in a major paper, you should give it a try. It needs to be available to as many people as possible. This is amazing information.

    [Reply]

  7. Montse says:

    Hi there anyone. I used to be just browsing the internet for pleasurable and came upon your website. Fantastic submit. Thank you a great deal for sharing your experience! It happens to be fine to learn that some people nevertheless set in an concentration into controlling their website pages. I am going to be sure you examine back

    [Reply]

  8. Feoris says:

    I’ve read two or three fine stuff listed here. Definitely worthy of bookmarking for revisiting. I surprise what amount work you place to build this sort of an amazing helpful site.

    [Reply]

  9. Suzette says:

    I’m glad to be a visitor of this everlasting blog ! , appreciate it for your facts! .

    [Reply]

  10. Stephane says:

    Was in the beginning investigating this specified stuff by making use of google when I stumbled on your web-site. A superb volume outstanding articles on here. Unquestionably a single for my favs. Lance

    [Reply]

  11. Thanks for helping me to gain new thoughts about personal computers. I also contain the belief that certain of the best ways to help keep your mobile computer in primary condition is with a hard plastic case, or perhaps shell, which fits over the top of one’s computer. A lot of these protective gear usually are model distinct since they are manufactured to fit perfectly within the natural casing. You can buy these directly from the owner, or through third party places if they are readily available for your laptop, however only a few laptop can have a covering on the market. Just as before, thanks for your points.

    [Reply]

  12. Ken Varga says:

    @Lara Cox Interview,

    Thank you Lara. Ken

    [Reply]

  13. whoah this blog is wonderful i love reading your articles. Keep up the good work! You know, a lot of people are hunting around for this information, you could aid them greatly.

    [Reply]

  14. I?ˉm just writing to let you know what a extraordinary encounter my daughter obtained checking your web page. She discovered many pieces, not to mention what it really is like to have a terrific coaching nature to have many others devoid of trouble have an understanding of specified complex items. You really surpassed visitors?ˉ expectations. Thanks for imparting individuals beneficial, reliable, informative and uncomplicated thoughts on this topic to Lizeth.

    [Reply]

  15. Hiya, I am really glad I’ve found this info. Nowadays bloggers publish only about gossips and net and this is actually irritating. A good web site with exciting content, this is what I need. Thank you for keeping this web site, I’ll be visiting it. Do you do newsletters? Can not find it.

    [Reply]

  16. lesbians says:

    this is the best porn ever: http://reverbnation.com

    [Reply]

  17. I in addition to my buddies have been looking through the excellent guides from your web page and then then developed a horrible suspicion I never expressed respect to the website owner for those tips. My men were definitely consequently happy to read through all of them and now have undoubtedly been using them. I appreciate you for simply being indeed considerate and for settling on these kinds of incredibly good subject areas millions of individuals are really eager to understand about. My personal honest regret for not saying thanks to you sooner.

    [Reply]

  18. Ken Varga says:

    @Ashleigh Scimeca, Thank you very much Ashleigh for your kind words. I am very glad if any of my words have helped in any way. Best to you, Ken

    [Reply]

  19. Emily Lopez says:

    Well it’s right todays world most of people using direct mail but leave it this is a just a medium that will give us a better choice for interacting with people in a very different way. So always we need to select the medium in one or other way for achieving our goals in real term.

    [Reply]

Leave a Reply

No CAPTCHA challenge required.
 

Sign Up Now For The 10 Marketing Mistakes That Steal Your Cash!

Sign Up for Ken's FREE Newsletter
  • Recent Posts

  • Recent Comments

  • Categories

  • Tags