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Being Above The Crowd
By Ken Varga | December 12, 2009
Every business person has specific goals they are striving to achieve.
These can include everything from increasing their market share and sales, to reducing operating expenses, to streamlining the business, to being creative and taking share from the competition.
Here’s another worthy goal.
Invest the time to learn the key objectives of each of your customers. Then determine how your products or services can help them achieve their targets.
In some cases, you may not be able to help them, but you might be able to recommend them to someone else who can assist them. When you do this you will be recognized and remembered.
The more you can help them achieve their goals the more valued you will become.
Under promise and over deliver. This has been my motto for the last 40 years. As old as this expression is, it is still one of the best ways to stand out from the crowd.
Far too many people make commitments to their customers and fail to follow through as promised. It is easy to fall into this trap, especially for service-oriented occupations. We have every intention of delivering on a promise, but often unexpected circumstances crop up that prevent us from doing so. While once in a while this is acceptable by most people, frequent occurrences will drive your customers to your competition.
Consistently helping your customers achieve their key goals and objectives will put you above the crowd.
Let me know your thoughts.
Topics: Customer Retention, Differentiaing yourself from your competition, customer satisfaction | No Comments »