Becoming a fearless business in uncertain times.
Today is very uncertain. We wonder how our customers are going to have the money to purchase from us and constantly hear about the government taking more of our hard-earned dollars and wasting it.
When a market is crowded, burdened by a sluggish economy as we now have, only the fearless survive.
In economic times like these, the natural tendency for a business is to hunker down, cut back on expenses and try not to lose the business it has. Here’s a news flash—that’s exactly the strategy that will do you in and destroy you.
If you are not the business that is standing out, and standing for something important, your days could be numbered. Use the strengths of what makes you different to make a difference with your customers.
Now is the time to reward your customers for their loyalty, take them out to lunch, and stay connected through communications to them. This is the time and the moment, to deepen customer relationships to ensure your security and your business’ future.
It’s time to focus on what you do better than any other business and put that out there to your customers and prospects.
Businesses that shine a light on what is different about them are well positioned to make a difference in this economy. Getting behind a cause is good for business and makes you look like a hero.
Conformity is not distinguishing you as unique. You must keep reinventing yourself, changing with the times and with your customers as they change. You should be true to the essence of who you are, and giving everyone the image that you are brand new.
In these times of uncertainty, many individuals are confused about what to do and how to do it. Remember, uncertainty makes everyone, including me, question our own personal value and the value of our business, and why we are doing things. The fearless among us overcome these doubts by creating action, belief, and courage.
It is time to start raising your hand to make a difference. The story you convey about your company is what others will believe. You have a unique power to have others believe that you are indispensable; that is exactly what you will be, if you believe. So believe in yourself and you will overcome these times.
This brings up another important point: belief in yourself and what you offer is an important part of succeeding in this economy. Do you agree?