Ask And Thou Shall Receive
Whenever you want an unbiased opinion of what your customers/clients think of your business, all you have to do is to ask them. Simply ask them what they think of your business and how they would make it better if they had the opportunity to do so.
You could even create a suggestion form for them to complete. But even better, you can reward your customer suggestions that you feel are worthwhile and that you implement, by sending them a reward for doing so. It could be a free item or even some form of a discount. Sounds almost like an employee suggestion program except that the suggestions are coming from your customer/client.
You are actually building a bond between you and your customer/client by showing a desire to partner with them and then proving how much you value their opinion.
All of us like to be asked our opinion.
How many of you members are doing this and how are you doing it?