Are your Employees your Ambassadors?

I recently read an article where Herb Kelleher, the individual who made Southwest Airlines famous, said the following. 

“Southwest’s communication, its message, is its people.”

That means that they have trained their employees to be the Ambassadors of their company.  If you have flown on Southwest, you know what I mean.  Whenever I have flown with them, it was a pleasure. 

Southwest has over 25,000 employees spreading the word as Ambassadors and you could even call them missionaries, because they have converted many an airline passenger to their cause.

Here is a question for you.  “Are your employees your missionaries?”

Here are some guidelines for turning your employees into ambassadors/missionaries:

1. Train them, constantly, to keep their dedication, skills, and enthusiasm at the highest levels.
2. Select only those who you feel will be excited enough to represent your company on the highest level.
3. Keep only those who display their zeal when talking to a customer or potential customer.
4. Reward them well.  They are the individuals who are bringing profit into your company, so share the wealth.

This is a good place to start. If you need more detailed help in doing this, see Step 3 in my book “Up The Loyalty Ladder”, and Chapter 3 in my book, “How To Get Customers To Call, Buy & Beg For More.”

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