Added Value
Added Value
You’re probably saying, “ What is he saying?”
You can call it anything you like. Upsell, etc. To me it is adding onto a sale after a person purchases.
Here’s a few examples. In retail it could be when a purchase is made for suede upholstery. You could ask, without hard selling and that is important, if they have considered a method of cleaning and caring for the material. You have a kit that will do the job if they are interested.
If you are a medical professional ie; Dentist. I’ve noticed how many Dentists have residual products in their waiting room and let’s assume one of the products is an organic mouth wash. You can say after a cleaning, have you considered something that would continually keep your breath fresh.
Or if you are an Insurance Agent or Financial Planner. After they purchase you can continually communicate with them at least once a month to see how they are doing and/or offering advice. It’s added value to their trust in you.
I wonder how many of our members can come up with similar examples? Let’s hear form you.
As a direct response copywriter there are many ways I can add value to a client. Let’s say they hire me to write a series of blog posts. I could then analyze the copy on their site and submit some helpful tips (i.e. “this page had no call to action”). This is something I should do more of. Thanks for the reminder Ken!
[Reply]
Thank you, Ken, for your valuable advice.
Based in Toronto, my company, Mana Kawala Import/Export sells hand-made Nepalese goods. One of my customers purchased a selection of wool hats/mitts including the popular ‘animal’ hats styles for her retail store. When I showed her the ankle-high slipper socks, she said she wasn’t interested. I mentioned that I wear mine in the 1890′s home I live in, since they offer great protection from extremely cold floors. She said she also lives in an old home and that her feet are always cold. I gave her a pair to take home. Now, she purchases these regularly for the store’s inventory and advertises to her customers how great these double-knitted wool, fleece-lined slipper socks are.
[Reply]
Fascinating story
[Reply]
Hey there! Would you mind if I share your blog with my myspace group? There’s a lot of people that I think would really enjoy your content. Please let me know. Thanks
[Reply]
Greetings! Very helpful advice within this post! It is the little changes which will make the biggest changes. Many thanks for sharing!
[Reply]