Added Value

Added Value

You’re probably saying, “ What is he saying?”

You can call it anything you like. Upsell, etc. To me it is adding onto a sale after a person purchases.
Here’s a few examples. In retail it could be when a purchase is made for suede upholstery. You could ask, without hard selling and that is important, if they have considered a method of cleaning and caring for the material. You have a kit that will do the job if they are interested.

If you are a medical professional ie; Dentist. I’ve noticed how many Dentists have residual products in their waiting room and let’s assume one of the products is an organic mouth wash. You can say after a cleaning, have you considered something that would continually keep your breath fresh.

Or if you are an Insurance Agent or Financial Planner. After they purchase you can continually communicate with them at least once a month to see how they are doing and/or offering advice. It’s added value to their trust in you.

I wonder how many of our members can come up with similar examples? Let’s hear form you.


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13 Responses to “Added Value”

  1. Josh Monen says:

    As a direct response copywriter there are many ways I can add value to a client. Let’s say they hire me to write a series of blog posts. I could then analyze the copy on their site and submit some helpful tips (i.e. “this page had no call to action”). This is something I should do more of. Thanks for the reminder Ken!

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  2. Louise Lupo says:

    Thank you, Ken, for your valuable advice.

    Based in Toronto, my company, Mana Kawala Import/Export sells hand-made Nepalese goods. One of my customers purchased a selection of wool hats/mitts including the popular ‘animal’ hats styles for her retail store. When I showed her the ankle-high slipper socks, she said she wasn’t interested. I mentioned that I wear mine in the 1890′s home I live in, since they offer great protection from extremely cold floors. She said she also lives in an old home and that her feet are always cold. I gave her a pair to take home. Now, she purchases these regularly for the store’s inventory and advertises to her customers how great these double-knitted wool, fleece-lined slipper socks are.

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    Kecia Reply:

    Louise, These slippers are fantastic. I bought mine in Ottawa, probably very similar to the ones you sell.They really are the warmest slippers I’ve ever worn. Just thought I’d put that out there!

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    Louise Reply:

    @Kecia, Thanks for adding your comment about the slippers. The slippers are also loved by people who care for people in wheelchairs as they are easy to put on their feet and keep them warm. Cheers!

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  3. Fascinating story

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  4. Hey there! Would you mind if I share your blog with my myspace group? There’s a lot of people that I think would really enjoy your content. Please let me know. Thanks

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  5. knowing it says:

    Greetings! Very helpful advice within this post! It is the little changes which will make the biggest changes. Many thanks for sharing!

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  6. Added value is really up to date topic. Thanks for valuable advice!

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  7. Hi Ken,
    this idea od added value is great, but not new for me. I always explain to my patients why they need what they need and point out some other whole food supplements that may be helpfull for this particular condition.I can not say that it generated some additional business for me…

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  8. SJ says:

    Hi Ken, your advice is always valuable to me. I have been following your blog for sometime now but this is my first comment.

    As a branding coach I find that I add value to my clients by giving them strong advice on their biz message out and how to use social media as a cheap way to that.

    Also as a fitness coach my clients success is always the best added value. I love seeing their face when they reached their goals.

    Love SJ

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  9. Bruce says:

    I do this quite often at off line sales and shows one product is the main sell then I have a few for up sells. then I offer a chance at a gift basket draw. I also try and think to ask if they need a receipt for business deduction.

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  10. Bill Garner says:

    The book Go for No really transformed my thought processes regarding making a sale. If you have not read this book yet, I highly recommend reading it in the next week. It’s a quick read and will transform your mindset about hearing the word “no”. What stood out to me is this. People often set sales goals. The book challenges this. Instead of keeping track of how many sales you make, start keeping track how many no’s you received.

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  11. Thanks for this blog. provided Great information provided. I really appreciate your writing. I like the way you put across your ideas. Awesome, keep it up.

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