A secret to getting known on Linkedin….

If you are on LinkedIn, you joined to use this social media venue to create potential customers/clients.

The greatest stumbling block has been that once you joined, you found that the Linkedin culture frowns upon self promotion. That may have discouraged you. Or you may not have found a way to talk about yourself within the constraints of that culture.  

Once I understood the culture, I too decided not to pursue self-promotion.  Instead I started a few discussions to help everyone with ideas on creating customers and sharing my vast experiences.  When someone commented, I responded.  It grew so well, that all of a sudden I became a "celebrity".  That’s right!  I started receiving many messages from other Linkedin members asking me questions. 

This resulted in creating a bond between a large number of members and me.  You can do the same. 

An idea I’ve given a lot of people on my groups is to make weekly comments on my discussions and weave in the message they have for introducing themselves.  I’ve seen that if this is done over an 8-week period, each and every week, individuals in the group get to know who you are and then reach out to you when they could use your services.  

So, I would suggest that you go to LinkedIn.com, and if you aren’t using this medium, sign up….it’s free.  You can join my groups or any other groups that fit you.  If you type in Ken Varga in the people search bar at the top of the page, you will get my profile and you can see the groups I belong to. The groups are listed at the bottom of my profile page.   Make comments each week on my discussions when I make posts and/or when others make comments.   

Let me know how it works out for you.


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42 Responses to “A secret to getting known on Linkedin….”

  1. Thanks for your comments. I must admit of not having a clue on how to use linkedin correctly. But am slowly learning

    [Reply]

    Ken Varga Reply:

    @Robert Madden,
    Robert, stick with it. I’ll give more tips from time to time.

    [Reply]

  2. Duncan says:

    Ken – you are so right. As in life – being helpful to other people is the way to get people to be helpful to you.

    Keep up the good work!

    Duncan

    [Reply]

    Ken Varga Reply:

    @Duncan,
    Duncan, Linkedin is a community. In any community, physical or otherwise, relationship starts with giving.

    [Reply]

    @@Michael White Reply:

    @Ken Varga, Clearly Ken you have a great track record of success. I applaud you for that. Are there any one, two or three special folks who helped you early on to set you on the right path to success?

    [Reply]

    Ken Varga Reply:

    @@@Michael White,

    Michael, if you mean success in general, then I have to be honest. Unfortunately, I had to learn from the school of hard knocks. At the time, I didn’t know the people I know now, so I had to experiment with my ideas and concepts. Fortunately they worked out well.

    If you mean on LI, then it’s the same answer as above….I’ve done a lot of experimenting, and I’m still learning.

  3. Mike says:

    Great advice,I’ve made a number of great connections,knowing that someday I’d figure out why,now I know part of it.
    Thank you Ken.

    [Reply]

    Ken Varga Reply:

    @Mike,
    Mike, you are welcome!

    [Reply]

  4. Steve says:

    Ken, this is much like having a web site, facebook and other forms of social networking. Just five weeks ago I learned that I was of no use to more than 90% of my potential customers. why? Because they could not find me. Now, with a lot of work I am at a 30% loss and hopefully will close that to 5% in just a few days! GREAT advice. Steve

    [Reply]

    Ken Varga Reply:

    @Steve,
    Steve, how did you go from 90% to 30%? What changed?

    [Reply]

  5. Ken,

    First let me say that I avidly read your tips. I either learn something new or get reinforcement for things I already do.

    In terms of LinkedIn, I believe it is one of the best professional tools. It gives credibility to you as a business person or job seeker. Anyone can get a good feel for who you are–through your profile, recommendation, groups you belong to and experience. The best is, people can look at your profile without you having to send it to them. I no longer have a website but use a link to my profile in my signature.

    My advice is to update your status with a link to an article, a tip or a blog that is valuable to your connections.

    The LinkedIn tip I will be posting is that you can now change your location to a specific city based on whatever zip code you choose as your location. In my case, no longer need to be part of the vast Greater New York City area.

    Hope this was helpful,

    Barbara

    [Reply]

    Ken Varga Reply:

    @Barbara Kuppersmith,
    Barbara, thanks for being an avid reader. And thanks for sharing your tips. Using location in your keywords or profile can be a great advantage for being found by people looking for service providers in your area.

    [Reply]

  6. knowhowalter says:

    Hi, Ken. LinkedIn is good place for inventor, because on exist many ways for development.

    [Reply]

    Ken Varga Reply:

    @knowhowalter,
    knowhowalter, that’s good to know.

    [Reply]

  7. Great tip, Ken !

    Much appreciated, of course…

    Keep up the good work &

    Here’s to a great summer !

    -Glenn Duxbury, CHI – License #47730
    Glenn Duxbury & Associates-Building Inspection and Consulting

    “Uncovering Tomorrow’s Surprises, TODAY !”

    125 DeBeck Street, New Westminster, B.C., Canada V3L 3H7

    http://www.glennduxbury-inspections.com

    604 524-2502

    [Reply]

    Ken Varga Reply:

    @Glenn Duxbury CHI,
    Thanks Glenn. I like your tag line.

    [Reply]

  8. Ken,
    Once again you have hit tbe ball out of the ball park with this suggestion.
    Your tips are most inspiring.
    I urge you to continue your great work.
    Best wishes.
    Conrod

    [Reply]

    Ken Varga Reply:

    @Conrod LeRoy Shuffler,
    Conrod, I will. Thanks.

    [Reply]

  9. Ken your advice as always is spot on.

    I have been commenting on various LinkedIn discussions and have been approached on more than a few occasions to do work for people. This is all based on the give away comments that make one become an expert on the topics that are written about, in my case SEO.

    There are a lot of people that start off looking to improve their knowledge base but with an in depth subject they find it is easier to have a knowledgeable person do tasks for them. Seeing regular comments gives people confidence to ask the writer to give them assistance with more specific information or to take over a job for them.

    [Reply]

    Ken Varga Reply:

    @A. Chuck Rowland,
    Chuck, glad to hear that you are getting results. You have found the “secret”.

    [Reply]

  10. Gints Zalitis says:

    Ken,

    You are telling right things. The point is just natural:you have to save yourself not to be drained off due to your extreme activity. As you quoted father: “full of vim and vinegar”.
    Other comment: based on location people are engaged in LinkedIn, so-so and practicaly not. Then we should think about your target auditorium and perceive whether this mass comunication tool would be in good use, but I agree that it becomes more popular…

    [Reply]

    Ken Varga Reply:

    @Gints Zalitis,
    Gints, like any marketing medium, Linkedin should be used to the extent that it provides a good return on your time invested. ROI should be kept in mind as you use it. At the beginning, ROI may be low. But as you increase your skill in using it, ROI should increase, unless it’s not the right medium for you.

    [Reply]

  11. judi says:

    Ken,
    I am learning valuable marketing information from you, and your discussion group participants. Thanks so much for your time and advise to all
    in this group…I really appreciate it very much. Judi

    [Reply]

    Ken Varga Reply:

    @judi,
    Judi, you are welcome!

    [Reply]

  12. I have been a member of Linkedin since 2009 and have made comments and developed relationships that have generated request for informtaion and prospective customers. Good advice.

    [Reply]

    Ken Varga Reply:

    @Ellis Wilkerson,
    Ellis, great! I’m glad you found a way to make it work for you.

    [Reply]

  13. Sheriyar says:

    Great blog. Very useful.

    [Reply]

    Ken Varga Reply:

    @Sheriyar,
    Sheriyar, thanks. Let me know what works for you.

    [Reply]

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    Any Stipend provision :

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    [Reply]

  15. Al Jazzura says:

    Hello all,

    I really enjoyed reading the article and all the feedback on this particular topic.

    I’m definitely learning as i go along.

    Thanks Ken and thanks all.

    [Reply]

    Ken Varga Reply:

    @Al Jazzura,
    You are welcome! Glad you are enjoying the articles.

    [Reply]

  16. Ann Denny says:

    Alright, here I am two weeks after an initial consultation with Ken about marketing my translation business effectively on LinkedIn. Sure enough, I have now had two client come to me with jobs through my connection to them on that website.. not bad after a record of none coming to me through that source prior to my consultation with Ken! Thanks so much for this Ken and I will continue to be an active commentator on the groups etc..

    [Reply]

  17. Bryan Ring says:

    Great idea Ken, some of these groups become saturated with self-promotion to the point you don’t want to respond, because it will hurt your brand. I suppose this is why “Administrator” was created…heee hee Thanks for another outlet Ken!

    [Reply]

  18. Michael says:

    Hi I have enjoyed browsing your site.

    [Reply]

  19. Sneha says:

    Yes, I agree. It works. :)

    [Reply]

  20. Thank you for the good writeup. It if truth be told was a enjoyment account it. Look complicated to far delivered agreeable from you! However, how could we keep in touch?

    [Reply]

  21. Ken Varga says:

    @Charita Trembley, Thank you, Ken.

    [Reply]

  22. Real great info can be found on website .

    [Reply]

    Ken Varga Reply:

    Thank you Marylou.

    [Reply]

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    [Reply]

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    [Reply]

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