A New Twist On Getting Referrals
I recently ran across a referral tool that will boost word-of-mouth for your business.
As everyone knows, there is no better way to grow your business than by word of mouth.
So instead of writing my normal instructional blog post, I want to tell you about this tool.
At first glance, I didn’t see its full potential. But as I talked with its inventor, I realized it was a valuable innovation I should share with you. It’s low tech, but effective.
It’s called the RipCard. It ingeniously doubles as a business card and a referral card at the same time.
If you are new to this blog, I should tell you that I rarely promote products here.
However, because I believe this patent-pending innovation can make a huge difference for you in acquiring new customers, I would be doing you a disservice if I didn’t talk with you about it.
Here is how it works…
The RipCard (Referral Incentive Program) is a business and referral card combination that allows you to customize your offer to both the person giving the referral and also to the referee.
To be able to customize your offer on the fly and keep track of it…no matter where you are…gives you a huge advantage. You can have your offers printed up ahead of time on the cards. Or, you can write them on the card to fit the situation.
When you write them in, this allows you to make offers that will motivate the referrer and the referee to act.
In other words, you can ask the referrer: “Out of these 3 options, which would you like as a reward for referring a friend?” Or you can design an offer on the fly, based on the conversation you just had with the referrer. Or…give a discount based on the next appointment coming up.
For example, say you are a dentist, and your client has another appointment set to get a tooth facial, a crown, or whatever. You could say to the client: “If you refer someone to us between now and the next appointment, I’ll take X% off the cost of your upcoming procedure.”
Since this offer is directly related to a real, tangible event in the client’s life, her motivation to find someone to refer goes way up. I really like this feature about the RipCard.
You can also ask the client/referrer: “Do you have a particular person in mind that you would want to refer? Which of these options do you think she’ll love?” Then state some options.
By customizing the card, you increase the motivation for action by the referrer and by the referee.
Once you write in what you want to offer to both parties, you rip the card down the perforated line, keep one half for yourself and give the other half to the referrer.
Here are two other things I like about the RipCard…
You can collect the personal email address of the referrers instead of their work email address that’s printed on their business cards. This way you will increase your access to them.
You get to see and track exactly who’s sending you business. It’s great for creating and tracking offline joint venture activity, with no fuss, no muss.
I highly recommend that you find out more about using the RipCard by watching a short 4-minute video here: See The RipCard In Action Here
If you have any questions about what you see, or wonder how you can easily get these RipCards made for yourself, you can send an email to Alf Marcussen at firstname.lastname@example.org .
Alf will be happy to answer any questions you have. Alf knows the product inside and out because he invented it…actually, he said you could even call him if you like at 415-673-6464.
After checking it out, let me know what you think.